March 2012

Young children on Smart Phones & Facebook?

March 31, 2012
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We just read Adweek‘s article “Datapoints:the kids are online”. As moms, these trends scare us a bit. We are now ready to move in with theonlinemom.com for minute-to-minute guidance with our children & technology. “Taking a page from their parents, kids are adopting technology at ever-earlier ages. A survey by Walker Communications for Bonnier‘s Parenting Group found that among even the youngest children, nearly half are spending at least a few minutes a day using a smartphone, and nearly one-fifth are using one for up to an hour a day. Boys and girls’ media use was similar, although one area they differed [...]

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Kudos to Mom Entreprenuers: Stella & Dot with Stylist Stacey Egan

March 30, 2012
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  We always like to support girlfriends who are starting their own businesses. My dear friend Stacey Egan who we have known since our 13-year-old boys were babies has joined Stella & Dot as a personal stylist.  Her job gives her a chance to earn money from home but also balance the schedule of a busy family of three children. This business venture often benefits important “mom” charitable causes like Breast Cancer and Autism. In fact, Stella & Dot raised over $125,000 for Breast Cancer with a special awareness bracelet. Personally, we love to buy gifts that give back to our community [...]

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Best timing for Brands to Tweet

March 29, 2012

We are recapping an insightful article in PR Daily about when it the best time for Brands to tweet.  Social media campaigns are time-consuming and costly so programs must follow efficient guidelines to gain ROI. As marketers, we currently mine when is the best time of day to advertise on TV against our target audience for maximum reach and frequency so why wouldn’t we do the same for social media? The key takeaway is that Brands need to closely analyze how to maximize twitter reach and impressions. The studies below also point to the importance of tweeting at the end [...]

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Great new Math app for kids

March 28, 2012
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Can learning math be fun for every child?  We have found the perfect app to help kids practice their basic skills while having fun.  Math Evolve is an innovative educational app that helps kids practice multiplication, division, addition, and subtraction within a beautiful and interactive game. Math Evolve seamlessly blends math practice with a video game to produce an engaging, entertaining, and educational experience for kids ages 6 and up. Kids love Math Evolve, and they will be having so much fun that they will happily practice math for hours. The app was recently nominated for Best Educational Game of 2011 [...]

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Check out tweet trends for TV

March 27, 2012

Another brilliant article from Adweek that we just had to copy directly because it shows interesting trends on the most Tweeted entertainment. We would love to see how the Super Bowl, the Oscars (or Angelina’s leg) and NCAA Final Four Basketball Tournament rank.  Another compelling point shows the highest performing hashtags and how they compare to program rating.  A great impression/awareness measure to input into a marketing mix model to determine ROI or should we consider twitter —a completely new way to rate TV? Data Points: Social Commentary Which TV shows are getting the most mention on Twitter? Below, SocialGuide Intelligence’s [...]

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be a STAR: PG Family friendly entertainment from WWE

March 26, 2012
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Finding the right family friendly entertainment is rocky when you have a 13-year-old, 9 year and 6-year-old.  Our oldest son doesn’t want Disney anymore, but our baby still loves princesses (secretly, we do too).  However, because our daughter just told us she was voting for Kelly Kelly of the WWE for the kid’s choice awards, we decided it is time to explore WWE Entertainment to keep the whole gang happy. For our Sunday night family TV cuddle on April 1st, we plan to order the Pay Per View of WrestleMania with John Cena vs. The Rock as the main event at 6:30pm EST with [...]

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Family time with the WWE

March 25, 2012
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WWE from the Mom Perspective: On Sunday night over dinner, our 9-year boy and our 6-year girl told us they had voted for Kelly Kelly as a favorite for the Nickelodeon Kids Choice Awards. “Who is she we asked?” “She is a WWE Diva who will win the butt kicker category” emphatically stated our daughter. I checked out the voting on-line and Kelly Kelly is running against Jessica Alba, Tom Cruise and Taylor Lautner.  What a great female empowerment choice by our daughter!  We decided to explore how other moms feel about the WWE and learned some great insights: WWE/WWF has [...]

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Extraordinary Female Entreprenuers

March 23, 2012

We love featuring Extraordinary women in our blog. Our marketing industry can learn so much from innovative leaders who create new brands that address unmet needs of consumers.  Today we lifted insights from Adweek by Ki Mae Heussner. Keep your eyes open for the great work from these superstar women. Women Who Go Their Own Way Entrepreneurs who gave up lucrative jobs to launch startups  By Ki Mae Heussner Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops to launch [...]

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