Twitter abounds with extraordinary social media and marketing experts. We are learning so much from monitoring their tweets and studying their insightful blogs. According to the Actionable Marketing Expert Heidi Cohen’s analysis of the Social Media Examiner’s 2012 Industry Report, “Social media is important to over 80% of businesses. Yet despite this trend, marketers still have a difficult time proving social media’s contribution to the bottom line.” Brand marketers like P&G have incorporated social media into their marketing mix models to find the answers.
However, social media for brands requires a revolutionary approach for appropriate targeting and potential ROI. Analysis of the primary consumers of every day household brands—-women—- reveals that they make the majority of their purchases by reaching out to their Board of directors for product recommendations. Since 73% of moms are on Twitter and 90% on Facebook (Babble), they use social media to source important information.
So how to best reach moms in a revolutionary way? Why not try Mom Bloggers? We found an incredibly insightful article on how to work with Mom Bloggers by Shelly Kramer, CEO of V3 Integrated Marketing and Wendy Goldman Scherer, Partner at the Social Studies Group. Their analysis shows that “93% of female bloggers have purchased a product they found on a blog or via the online community.” However, to work successfully with Mom Bloggers they recommend alignment with what the Bloggers want and your brand communication goals.
For further marketing intelligence on Mom Bloggers check out: http://www.v3im.com/2012/04/mom-bloggers-and-brands-what-they-want-what-you-need/#ixzz1qvqZfUtr
- 2012 Social Media Marketing Industry Report (socialmediaexaminer.com)