July 2012

Olympic sponsorships and another great commercial celebrating Moms from P&G

July 25, 2012

Only two days to the Olympics and counting. We can’t wait for the opening ceremony on Friday night.  To celebrate the Games, P&G just introduced another ad campaign celebrating Moms on Facebook. This campaign continues the same appreciation of moms as the Mother’s Day spot. Moms do have the most important job in the world and can never be thanked enough. Meanwhile, the Olympics will be a gold mine for brands like P&G. Per Adweek, the Olympics with generate $6-7Billion in sponsorships and advertising revenue. NBC’s Beijing Games was the very definition of a blockbuster, averaging 27.7 million viewers over 17 [...]

Read the full article →

An Extraordinary Woman, Annabel Monaghan, whose books empower our daughters

July 20, 2012
Screen Shot 2012-07-16 at 11.42.26 AM

Our Dear friend Annabel Monaghan has become quite the accomplished author just publishing another book  ”A Girl Named Digit”. What makes her extraordinary is this is the 2nd book she has written that will inspire and empower our daughters while she is the mother of three boys! Building the confidence of our girls is critical to their happiness and success in life as well as our society in general. Annabel co-wrote her first book for girls “Click! The Girl’s Guide to Knowing What You Want and Making it Happen” with another extraordinary woman and Rye resident, Elisabeth Wolfe, in 2007.   “Click!” is based [...]

Read the full article →

Join us for A Mom to Mom Twitter Chat with WWE’s Stephanie McMahon

July 14, 2012
Stephanie McMahon at WWE Fan Axxess. Seahawks ...

#WWEmoms is truly honored to host WWE Executive Stephanie McMahon at our next twitter chat this coming Tuesday, July 17th at 6pm EST. Stephanie McMahon has had an exciting and varied career from wrestling in the ring to serving as general manager of RAW to her current role as the Executive Vice President, Creative.  She is the daughter of WWE Chairman and CEO Vince McMahon and Linda McMahon, the younger sister of Shane McMahon, and wife of WWE wrestler and executive Paul “Triple H” Levesque as well as being a mother of three girls. Stephanie has shown tremendous creativity in the way she has reinvented her career over [...]

Read the full article →

Insights on how consumers feel about the News and implications for Brands

July 12, 2012
English: Legendary CBS newsman Walter Cronkite...

Gallup came out with a study earlier this week that has implications for Brand Marketers.  Americans’ confidence in television news has hit an all-time low with only Twenty-one percent of the 1,004 adults polled saying they had “a great deal” or “a lot” of confidence in television news media. This trends continues a steady decline from the 46% who expressed confidence in television media in 1993.  Last year, the confidence level scored at 27%. Newspapers only do slightly better than TV in the confidence survey at 25% but also declined from prior year (-3%). The Gallup link below provides the full [...]

Read the full article →

An Extraordinary Woman who introduces a revolutionary way to empower job seekers

July 6, 2012
Screen Shot 2012-07-02 at 7.52.20 PM

We first met Sonal Rinello back in 2000 when we consulted for Avon on a new line of retail products. A member of the global strategy team, she was assigned to helping develop the new retail concept. We were quite impressed with her business intellect, organizational skills and amazing creativity. Over the years, we have seen her blossom in a variety of roles from VP Marketing at several high growth beauty companies to starting her own business. Sonal’s new business targeting job seekers stems from her experience sourcing work as a consultant. With the evolution of job-hunting technology, Sonal has [...]

Read the full article →

Twitter’s Research Wars now begin..

July 2, 2012
Screen Shot 2012-07-01 at 5.46.47 PM

Mashable reported a very insightful study this past week in the article “Sorry Marketers Your doing Twitter Wrong…”  starting “the Twitter Research” wars (click on the link to download the study) just like the Facebook Research wars of a few weeks ago when studies found completely difference results on the viability of ”the Godfather” of Social Media. Now, it’s Twitter’s turn. We always love a good debate especially ones about how we can gain better marketing results for our Brands. “Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing [...]

Related Posts Plugin for WordPress, Blogger...
Read the full article →