Suzanna Keith is an experienced marketing professional who believes in leveraging revolutionary insights and ideas to grow extraordinary brands. Her expertise includes researching consumer insights and building on these insights to drive long-term strategic direction in all aspects of brand management.
Prior to starting her own consulting company Skconcepts, Suzanna served as Brand Manager for Mitchum AP at Revlon in NY, NY. Originally from Bristol, TN, Suzanna graduated from Bryn Mawr College and received her MBA in marketing from New York University.
- Extraordinary Women
“A small group of thoughtful people could change the world. Indeed it’s the only thing that ever has.” Margaret Mead, Anthropologist
- Brand Management
- New Product Introductions
- Marketing to Moms
- Social Media
- Sports Marketing
- Place based video and new media
- Project Management
- Green Marketing
Executive Vice President, Onlinemommedia.com
The market leader in providing parents with the tools they need to stay ahead in the fast evolving realm of personal and family technology. OnlineMomMedia, a division of TOM is a leading consumer marketing agency working with brands to launch new products, grow sales and capture essential user feedback. TOM Media specializes in engaging US general market and Hispanic consumers.
January 2012 – Present | Houston, TX and Rye, NY
Write and manage blog about tech, travel and sports for moms and families. Started as RevolutionaryMarketingideas.com in January 2012
President and Founder, SkConcepts
1998 – Present
With 21 years of marketing experience and with over 11+ years on her own, Suzanna Keith has built Skconcepts, a brand consulting business focusing on new product launches and development of consumer brands ranging in size from $5 million to $500 million. Her expertise is researching consumer insights and building on these insights to drive long-term strategic direction in all aspects of brand management, from analyzing financial statements to initiating manufacturing production to developing the consumer and trade advertising. Specific project work specializes in the management of base brands, introduction of line extensions, insight ideation and innovation leading to the development of new brands, and in-depth competitive analysis of category trends with implications for brand communication.
In addition, Suzanna is known as a financial problem solver and visionary who can identify difficult issues and provide effective and cost efficient solutions in a manner that includes effective listening and on-going communication. Given her varied client list, she has a proven track record of tackling complex issues through collaboration and bridge building within corporations.
Her client list has included:
- Bristol Myers/Clairol
Brand Manager, Revlon
August 1996 – April 1999
- Managed and grew brand portfolio +20%
- Led multi-functional task force on revolutionary technology and introduced extensions resulting in $16MM
- Initiated strategic research plan including A&U and market segmentation
- Grew Almay AP/Deo over +25% with single focused “fragrance free” strategy
- Managed growth and development of Assistant Product Manager, Marketing Assistant and Intern