Academy Award

Favorite ads from the Oscars

March 1, 2012

  With over 39.3 million viewers the Oscars delivered well for Brand marketers. While the social media buzz focused on wardrobe issues of the celebrities (Angelina) vs the ads, the Academy awards gave a big bang for the buck. Diet Coke used a wonderful tag line…”Not all the stars are on the screen. Stay extraordinary”. This ad significantly outperformed the Super Bowl Bears on the snowfa. We were very impressed that Oikos did another mass market ad. The pool-out of the Super Bowl campaign featuring John Stamos at a party attracts attention, but we like the version where he got head-butted better. So what did […]

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Oscars: a favorite night of the year

February 25, 2012
Publicity photo of Shirley Jones for the 1962 ...

The Oscars is truly a the favorite night of the year in our house. We can’t wait to see Billy Crystal return as this year’s host.  While Hugh Jackman ranks as the “hottest” host, Billy is one of the funniest and will deliver marvelous monologues. Presenters announced thus far include Tom Hanks, Tom Cruise, Jennifer Lopez and Halle Berry.  A few years ago we had a great party complete with a red carpet and a feast. However, none of this year’s films really made their mark to demand the big fanfare of the past. Guess, I will spend my time looking for the Elton John Pepsi commercial for the third time.  Ellen […]

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Oscars: Proof of Award Show Advertising Vitality

February 24, 2012

The Oscars have evolved to become another  “sold-out” event for brand advertisers just weeks after “the most watched” Super Bowl ever.    For big advertisers and even movie executives, the Academy Awards  can create a unique complete 360 degree platform to reach consumers with a less cluttered environment due to program timing. A 30:spot fetches about $1.7 million this year. Last year, 40% of total ad revenue came from three companies: Hyundai, JC Penney and Coca-Cola.  A few other well-known advertisers stand out for their loyalty and longevity. McDonald’s has appeared in the program every year since 1992 and American Express since 1993. An ironic fact is the […]

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The Oscars drive movie ticket purchases

February 23, 2012

Every since I was little I have always loved the Oscars. The dresses, the glamorous hosts and the speeches enthralled me for hours. In the mid-90’s while working at Revlon, we lived for the Oscars broadcast since the company spent millions behind its sponsorship.  We would spend Sundays at the local theater viewing three movies back to back. While many of us now “live stream” movies on the web during the week, hitting the movie theater is still a wonderful experience.   Although the cost of the movies continues to increase, we still value the opportunity to escape everyday life by enjoying a flick on the big screen. Adweek features wonderful […]

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