by Suzanna Keith | Jan 30, 2013 | Advertising, Family Ski Trips, Marketing, Moms, Parenting, Social Media, Sports, Technology, Travel
The 2013 SuperBowl is sure to be the most tech savvy advertising event yet. Super Bowl advertising can live stream on smartphones Apps, spur constant and instant social media engagement and has its own Youtube channel. Voting for your favorite Super Bowl ad is rampant...
by Suzanna Keith | Apr 13, 2012 | Advertising
Everyday a new App arrives for our smart phones. Meanwhile, consumers are buying tablets at an increasing pace. Brand Marketers need to understand how each device is used so they can provide the most effective messaging for each device. We also need to dive deeper to...
by Suzanna Keith | Apr 4, 2012 | Advertising, Marketing, Parenting, Social Media, Sports
Yes, this article is about the Men’s NCAA Basketball finals last night, but just had to sneak in a photo of our home state Lady VOLs for fun. Plus, why aren’t the women’s games getting more advertisers anyway? But back to the main event, over the...
by Suzanna Keith | Apr 2, 2012 | Advertising, Marketing, Moms, Social Media
[youtube=http://www.youtube.com/watch?v=xDa2hHIOnZE] We blogged about Amex’s new Synching App to find savings a few weeks ago. The “Apple of Financial Services” now has introduced a campaign to further push the App. Amex’s new membership...
by Suzanna Keith | Feb 9, 2012 | Advertising, Children, Families, Marketing
A year or so ago I heard that the WWF now the WWE was targeting moms with tween and teenage boys. They were cleaning up their content to be more family friendly. Interesting I thought…… They were even developing movie franchises behind characters. I must...
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