Insights on 2013 Super Bowl Advertising

January 30, 2013

The 2013 SuperBowl is sure to be the most tech savvy advertising event yet. Super Bowl advertising can live stream on smartphones Apps, spur constant and instant social media engagement and has its own Youtube channel. Voting for your favorite Super Bowl ad is rampant across the entertainment industry with key examples like Are Ads the best part? Per Adweek, American adults prefer watching Super Bowl commercials to the game itself, according to a survey by Chicago-based market research company Lab42. Of the 500 respondents age 18+, 39 percent said that the commercials were their favorite part of the game while 28 […]

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Use of Tablets vs. Mobile phones

April 13, 2012

Everyday a new App arrives for our smart phones. Meanwhile, consumers are buying tablets at an increasing pace. Brand Marketers need to understand how each device is used so they can provide the most effective messaging for each device. We also need to dive deeper to find how Moms use them to research purchasing decisions. Below is another insightful article from Adweek on the trends: Per Adweek: Data Points: How We Use Our Mobiles Smartphones get around, but tablets are most likely to come out in the living room or the bedroom. By Lucia Moses Context is everything. Some mobile habits overlap, but […]

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NCAA championship Insights: what about more marketing to women?

April 4, 2012

Yes, this article is about the Men’s NCAA Basketball finals last night, but just had to sneak in a photo of our home state Lady VOLs for fun. Plus, why aren’t the women’s games getting more advertisers anyway? But back to the main event, over the past 10 years (1998-2007), advertising during the NCAA tournament has translated into $3.83 billion of network TV spending from nearly 300 different marketers. The three leading advertisers of the tourney GM, Coke & AT&T paid dearly for lead sponsorship status. Since the audience of the championship is mostly men, movie, car and car insurance […]

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Amex’s New Synch App Appeals to Moms too

April 2, 2012

We blogged about Amex’s new Synching App to find savings a few weeks ago. The “Apple of Financial Services” now has introduced a campaign to further push the App.  Amex’s new membership effect ad calls consumers to action: “to get with it” with social media by one of the kings of social media Aziz Ansari.  You can Synch your Amex with Facebook, Four square and Twitter to find savings…   Amex has invested heavily in its social media over the last few years. This campaign provides solid advertising to match. Per Adweek “Ansari is the perfect choice for this new role. […]

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Surprise brands that our children love..

February 9, 2012

A year or so ago I heard that the WWF now the WWE was targeting moms with tween and teenage boys.  They were cleaning up their content to be more family friendly. Interesting I thought…… They were even developing movie franchises behind characters. I must admit I do love “The Rock” especially in “the Game Plan”.  While I know he is no longer associated with the WWE, he still makes me think of the brand. The biggest surprise came when suddenly our 9 old son became obsessed with the WWE wrestlers. For Christmas, he wanted a Rumbler “Bash and Battle” […]

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QR codes are all the rage in Magazines and Place Based Video but do they increase brand sales?

January 31, 2012

Adweek highlights the trend of how QR codes were featured in magazines more than ever in 2011. What will the trend be in 2012? QR codes are revolutionary if they offer something new about a brand that puts mobile users “in the know”. I wonder if they will become like Facebook which is a price of entry but has foggy return on investment (ROI). Per Adweek in its December analysis of QR codes, “From January to August, MRI measured more than 72,000 ads. Five percent of them contained QR or snap codes, up from 1.3 percent in the second half […]

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