by Suzanna Keith | Jul 25, 2012 | Advertising, Families, Marketing, Social Media, Sports, Technology
Only two days to the Olympics and counting. We can’t wait for the opening ceremony on Friday night. To celebrate the Games, P&G just introduced another ad campaign celebrating Moms on Facebook. This campaign continues the same appreciation of moms as the...
by Suzanna Keith | Feb 4, 2012 | Advertising
Paying $3.5mm for a Super Bowl ad is a bit risky. Many brands are taking the gamble because how often can you reach 111 million consumers at once. The ability to capture so many additional exposures from the pre and post game “buzz” coupled with the new...
by Suzanna Keith | Feb 3, 2012 | Uncategorized
All week-long we have been talking about the Super Bowl. As further background for analysis, Adweek did an innovative summary of some of the game demos. http://www.adweek.com/news/advertising-branding/data-points-ad-scorecard-137788 Speaking of key demos, I heard on...
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