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Tech-Mommy: Help for New Year’s “Get in Shape” Resolutions

January 14, 2013

Fitness rules with family! So what Tech devices, apps or websites do you use for your New Year’s Resolution to get in Shape? Every year getting into better shape ranks at top of our list as it does for most moms. Overall, we have done okay but we could always do better. As we get older and busier as our children grow, finding time to take care of ourselves becomes tough. Fortunately or unfortunately depending on the day, we entering an age bracket where the bikini may no longer be socially acceptable but we will play that one by ear. […]

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Do you think Social media is helping us during the #Hurricane Sandy Crisis?

November 1, 2012

The big tree just missed our house in Westchester County, NY   We all know that social media ranks high as a key marketing support tool, but the crisis of #Hurricane Sandy reveals how much Social Media can help our communities emotionally. Do you agree? On the night of the storm,  the news media, the government, politicians, neighbors and friends used Facebook and Twitter and mobile alerts to send helpful hints on how to deal with the crisis.  False information and photos did run a bit rampant (the New York Stock Exchange flooding) but it was quashed quickly on social media, […]

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Our son chose John Cena as his story book hero for his anti-bullying efforts

October 22, 2012

Last Friday, our ten-year old son dressed up as John Cena in the local elementary school’s story book parade. The teachers asked each child to dress up like a hero from his or her favorite book and carry the book in the school’s annual costume parade. From the photo above, you can see that our son proudly carried  “the Ultimate Guide to WWE”. Like the Velveteen Rabbit, you can tell this book is truly loved from its ragged ear edges. Our Son has read the book from cover to cover millions of times memorizing the fun details about his favorite stars. […]

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How soon is the death of TV as we know it?

August 28, 2012

Today we read an interesting blog in PR Daily by Alan Pearcy about the potential death of Television.  “According to this infographic from AccreditedOnlineColleges.com, one-third of Americans watch videos online every day, accounting for an average of 28.3 hours a month of viewing on the Web. More than 80 percent of 18 to 29 year olds said they watch some, most, or all of their shows online, while 29 percent said they don’t think they need to own a TV at all.”  Click on the link to the infographic above to fully absorb the magnitude of the trend of how consumers […]

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The Psychology of Social Networking

August 2, 2012

We liked this article on “the Psychology of Social Networking” so much we had to just copy it and give the authors credit. Ragan’s PR Daily ran it today. The big question is: are we obsessed with ourselves or is this just the new way to communicate? What do you think? (via OhMyGov.com) SOURCE & Related articles The psychology of social networking (prdaily.com) Send to Kindle

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Twitter’s Research Wars now begin..

July 2, 2012

Mashable reported a very insightful study this past week in the article “Sorry Marketers Your doing Twitter Wrong…”  starting “the Twitter Research” wars (click on the link to download the study) just like the Facebook Research wars of a few weeks ago when studies found completely difference results on the viability of “the Godfather” of Social Media. Now, it’s Twitter’s turn. We always love a good debate especially ones about how we can gain better marketing results for our Brands. “Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing […]

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Facebook Research wars

June 15, 2012

So not only did Facebook have a disastrous public offering but Reueters & Ipsos then announced a study that “4 out of 5 people claimed that they never purchased a product advertised on Facebook”.  Interestingly, we first saw the study announced on Twitter and then heard about it on CBS News Radio 88. Then, yesterday, ComScore released a study stating that advertising does work based upon the number of “likes” clicked (link below). However, we would love to see how these studies breaks by age and by sex. Since P&G still maintains a large presence on Facebook, we are willing to bet money […]

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Revolutionary Insight: are emailing, texting and social media addictive

May 24, 2012

A study in the Guardian in February proved that emailing and tweeting are more addictive than smoking and alcohol. The media responses release endorphins in the brain. That is why teens will often stay up all night texting and investment bankers trade till the wee hours. In fact, “the London whale” moved the stock market the wrong way contributing to over a Billion loss that JP Morgan in some serious hot water last week. So does this make our smart phones and computers addictive–hell yea! Last week, we swore off emailing, texting and social media for a whole week. How sad was it […]

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