Paul Nystrom

Revolutionary Insight: is shoppping or consumption a mom addiction?

May 22, 2012
Columbia University sign in subway station in NYC

Every year we go away on relaxing girls’ weekend with an extraordinary group of women. This year two of the women started an experiment that I found fascinating. They decided not to purchase anything for themselves for a whole year except an occasional pair of shoes (or when their Under Armour‘s wear out). Their experiment comes from their belief that we have become a nation of consumption. These women question do we really need all the things we have? Moreover, what type of lesson are we teaching our children through constant consumerism. Like the song the children’s artist Raffi sings […]

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Favorite ads from the Oscars

March 1, 2012
Best Actress Academy Award

  With over 39.3 million viewers the Oscars delivered well for Brand marketers. While the social media buzz focused on wardrobe issues of the celebrities (Angelina) vs the ads, the Academy awards gave a big bang for the buck. Diet Coke used a wonderful tag line…”Not all the stars are on the screen. Stay extraordinary”. This ad significantly outperformed the Super Bowl Bears on the snowfa. We were very impressed that Oikos did another mass market ad. The pool-out of the Super Bowl campaign featuring John Stamos at a party attracts attention, but we like the version where he got head-butted better. So what did […]

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