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Family Fun to celebrate NY/NJ Super Bowl XLVIII

January 28, 2014

Our children are really looking forward to the Family Fun to celebrate NY/NJ Super Bowl XLVIII . Last year, we seriously enjoyed all the family events at the Super Bowl XLVII  in New Orleans. So if you don’t want to spend $2,500 for a seat for your child to only sit for 20 minutes, here are some family fun ideas pre-game: The Beautiful Holographic Program Cover For Super Bowl XLVIII by Hazen Paper Company   Family Friendly Events:  The NY/NJ Super Bowl Host Committee kicks off many exciting events on Wednesday, January 29th through Saturday, February 1st from the Super Bowl Boulevard […]

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Insights on 2013 Super Bowl Advertising

January 30, 2013

The 2013 SuperBowl is sure to be the most tech savvy advertising event yet. Super Bowl advertising can live stream on smartphones Apps, spur constant and instant social media engagement and has its own Youtube channel. Voting for your favorite Super Bowl ad is rampant across the entertainment industry with key examples like Hulu.com/adzone. Are Ads the best part? Per Adweek, American adults prefer watching Super Bowl commercials to the game itself, according to a survey by Chicago-based market research company Lab42. Of the 500 respondents age 18+, 39 percent said that the commercials were their favorite part of the game while 28 […]

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Further Insights from the Super Bowl: the battle of Detriot

February 8, 2012

This year— the Super Bowl featured the battle of Detroit. NBC estimated that 177 million viewers — or more than 56% of the current U.S. population — watched at least six minutes of the game. What a way to drive automobile purchase intent! Our Super Bowl Party had fun wagering if the next ad would be a car commercial or not. The Kia and the Cars.com ads ranked as the favorites. From Adweek’s Tim Nudd — A fun controversy brewed ahead of the game. “According to Jalopnik, Ford  pressured General Motors and NBC not to air Chevrolet’s “2012” spot, which suggests […]

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Insights from the Super Bowl

February 6, 2012

Some Monday Musings before the big analyses: What an exciting Super Bowl game! Our children loved that the Giants won. Over 20 Super Bowl ads ran in advance of the Big Game. Would you believe that the Ferris Bueller Honda CV-R ad had 11.6 million hits two hours prior to the game on Youtube?   But, what really made this year’s game a watershed? Not only the pre and post adv viewing, but the live streaming on second screens, the quest to extend the viewing experience beyond the TV and into a socially networked universe of mobile devices. Where more women […]

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