PepsiCo

Women in Innovation: Sports Marketing Leadership Panel

October 29, 2016

Check out the wonderful Women In Innovation Panel on Sports Marketing Leadership at MasterCard from Weds, Oct 27th at 6:30pm: Nicole Kankam, Managing Director Marketing of the United States Tennis Association Michelle Wilson, Chief Revenue and Marketing Officer  of  WWE (World Wrestling Entertainment) Alison Giordano, Vice President of Global Consumer Marketing at MasterCard Kim McConnie, Senior Director of Sports Marketing Pepsico Beverages North America Please join our Meet up for details on our upcoming events at Rye Arts Center on International Women’s Day in March and at Pepsico in May.     Send to Kindle

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Brands jump into the Free App Game

April 18, 2012

Everyday our 9-year-old and 13-year-old sons plug-in their ipod touches and surf free app games. We know the name of most games because we closely monitor our children’s visits into cyberspace. This analysis allows for dialogue on what games are appropriate and how much time we allocate for playing them. Given that many moms insert themselves into their children’s gaming, it makes sense that Brand Marketers jump into the free app game trend. This strategy can really work for Brands whose ultimate target is children, but they have to legally market to moms such as Candy brands. Will Marketers strike gold […]

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