Tech-Mommy: Great Travel Apps to plan Family vacations

February 11, 2013

Planning a family vacation can be time-consuming. As a busy working soccer mom, finding a free minute to schedule what creates lifetime memories remains difficult. So we grab every extra minute we can by asking our fellow moms on the playground, at girl scouts, and at soccer practice for their favorite travel destinations. After the children go to bed we email, tweet and Facebook with friends about their vacation experiences. We need all the help we can get so we even read travel blogs. Thus, we research our vacation ideas with our board of directors (family and girlfriends) to make sure we can […]

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Travel-Mommy: Review: Family Ski Trips to Berkshire East

January 17, 2013

Family Ski fun at Berkshire East For the New Year, we promised some helpful travel insights from a marketing mom. Our plan is to write a weekly column. Since we are in the middle of winter, we will write about our ski trips across the country. We would love to hear about your experiences and how you mapped out your family vacations. One of our favorite places to ski in the New York City/Tri-state area is Berkshire East in Charlemont, MA. A family owned mountain, Berkshire East is the perfect mountain for teaching children how to ski. All trails are […]

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The Social Media ROI Battle Continues

November 11, 2012

So not only do we have many Brand case studies of how social media can help grow your business, but now we have the Olympics and the presidential elections as well. Social Media has now become a standard piece of the marketing mix. However, the debate of how to best determine ROI still continues. Listed below are a great article on how to measure ROI On Pinterest and one on the Myths of Social Media ROI. We are still of the mind that a marketing mix model evaluating all types of brand support together is really the best metric to […]

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Pinterest Trusted by Women more than Facebook and Twitter

March 16, 2012

On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase decisions by talking to their Board of Directors (their friends, family and neighbors) as theorized by marketing to women guru Mary Lou Quinlan (Her study based upon interviews of over 5,000 women).  However, social media recommendations are gaining serious traction as part of the purchasing decision process. Per Ki Mae Huessner of Adweek, “Pinterest may be a social media newcomer, but, apparently, it’s already beating Twitter and Facebook when it comes to trust […]

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Pinterest: Revolutionary Social Media

February 20, 2012

    I signed up for Pinterest on the advice on my super amazing tech-savvy friend Monica Villa the On-line Mom Would you believe I had 56 followers even before I posted anything? These results are truly amazing. So what makes this site revolutionary? Pinterest is a social media scrapbooking site that allows you to organize your life.  You can keep all your ideas, gift lists, recipes, important dates, key addresses, trip agendas all in one place. A dear friend, who is also a social marketer, uses it to post key addresses and restaurants for her daughter who is traveling abroad. Pinterest truly makes life easy. Per Adweek “Pinterest, the scrapbooking site that’s […]

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