by Suzanna Keith | Jun 27, 2012 | Advertising, Marketing, Moms, Social Media, Sports, Technology
Building upon yesterday’s blog about more women watching professional sports than ever before, another interesting sport that we find our female friends watching is the World Wrestling Enterprises (WWE). They love watching the sport with their tween and teen...
by Suzanna Keith | Jun 25, 2012 | Advertising, Children, Families, Marketing, Moms, Technology
We have really enjoyed all the major league sports playoffs this June. The Stanley cup became rowdy and exciting with the Rangers having a brief run in the playoffs. Then, the NBA Playoffs really “heated up” and was fascinating to watch (pun intended)....
by Suzanna Keith | May 22, 2012 | Advertising, Families, Marketing, Moms, Parenting, Social Media, Sports
Every year we go away on relaxing girls’ weekend with an extraordinary group of women. This year two of the women started an experiment that I found fascinating. They decided not to purchase anything for themselves for a whole year except an occasional pair of...
by Suzanna Keith | Apr 27, 2012 | Advertising, Families, Marketing, Moms, Social Media, Sports
[youtube=http://www.youtube.com/watch?v=NScs_qX2Okk&feature=youtu.be] P&G has introduced another moving ad for its Olympic sponsorship campaign to Moms. The first one for the Vancouver Winter Olympics in 2010 made us cry. With imagery perfect for...
by Suzanna Keith | Apr 17, 2012 | Advertising, Marketing
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=iozZTJB2XOw] Nike tries a new approach with its marketing to women: a short movie and karaoke offering. During our young and hard-core running days, we could barely move vs. sing. When we ran the...
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