Word Wish Day and WWE

April 19, 2013

John Cena is the voice of “Help Wish Kids Take Flight” Wow! The WWEmoms Twitter Chat with the Make-A-Wish Foundation ranked tops in our book for social good programs. What a wonderful kick-off celebration of Worldwide Make-A-Wish Day on April 29th. Send to Kindle

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Do you think Social media is helping us during the #Hurricane Sandy Crisis?

November 1, 2012

The big tree just missed our house in Westchester County, NY   We all know that social media ranks high as a key marketing support tool, but the crisis of #Hurricane Sandy reveals how much Social Media can help our communities emotionally. Do you agree? On the night of the storm,  the news media, the government, politicians, neighbors and friends used Facebook and Twitter and mobile alerts to send helpful hints on how to deal with the crisis.  False information and photos did run a bit rampant (the New York Stock Exchange flooding) but it was quashed quickly on social media, […]

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Our son chose John Cena as his story book hero for his anti-bullying efforts

October 22, 2012

Last Friday, our ten-year old son dressed up as John Cena in the local elementary school’s story book parade. The teachers asked each child to dress up like a hero from his or her favorite book and carry the book in the school’s annual costume parade. From the photo above, you can see that our son proudly carried  “the Ultimate Guide to WWE”. Like the Velveteen Rabbit, you can tell this book is truly loved from its ragged ear edges. Our Son has read the book from cover to cover millions of times memorizing the fun details about his favorite stars. […]

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Twitter’s Research Wars now begin..

July 2, 2012

Mashable reported a very insightful study this past week in the article “Sorry Marketers Your doing Twitter Wrong…”  starting “the Twitter Research” wars (click on the link to download the study) just like the Facebook Research wars of a few weeks ago when studies found completely difference results on the viability of “the Godfather” of Social Media. Now, it’s Twitter’s turn. We always love a good debate especially ones about how we can gain better marketing results for our Brands. “Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing […]

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Join the #WWE twitter party tonight and find new ways to bond with your teens…

June 27, 2012

Building upon yesterday’s blog about more women watching professional sports than ever before, another interesting sport that we find our female friends watching is the World Wrestling Enterprises (WWE).  They love watching the sport with their tween and teen boys. These women realize that the WWE provides family friendly PG entertainment while also presenting great opportunities to bond with their boys. You can catch the sport twice a week with Friday Night SmackDown and Monday Night Raw. Watching sports has been a great way for Dads to bond with their sons during the teen years when they are no longer cool. So […]

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Revolutionary Insight: are emailing, texting and social media addictive

May 24, 2012

A study in the Guardian in February proved that emailing and tweeting are more addictive than smoking and alcohol. The media responses release endorphins in the brain. That is why teens will often stay up all night texting and investment bankers trade till the wee hours. In fact, “the London whale” moved the stock market the wrong way contributing to over a Billion loss that JP Morgan in some serious hot water last week. So does this make our smart phones and computers addictive–hell yea! Last week, we swore off emailing, texting and social media for a whole week. How sad was it […]

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Old Birds sell Mac &Cheese to moms via twitter?

April 16, 2012

Kraft ran an interesting social media campaign last week honoring Mac & Cheese’s 75th anniversary.  The Company handed over the Twitter and Facebook pages for the brand for a couple of days to two humorously out-of-it octogenarians—Frankie, 87, and Dottie, 86. We liked the “plank tweet”  (“just learned about planking. anybody know what it means?”) and observed lots of positive buzz on Twitter. Frankie & Dottie even tried to tweet Betty White. The campaign’s humor and nostalgia created some excitement, but we would love to learn if it resonated with Moms, key target consumers. This social media campaign could be a great case study for all […]

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Can Mom bloggers revolutionize your brands….

April 4, 2012

Twitter abounds with extraordinary social media and marketing experts. We are learning so much from monitoring their tweets and studying their insightful blogs. According to the Actionable Marketing Expert Heidi Cohen’s analysis of the Social Media Examiner’s 2012 Industry Report, “Social media is important to over 80% of businesses. Yet despite this trend, marketers still have a difficult time proving social media’s contribution to the bottom line.” Brand marketers like P&G have incorporated social media into their marketing mix models to find the answers. However, social media for brands requires a revolutionary approach for appropriate targeting and potential ROI. Analysis of the primary […]

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