Working Mother

Tech-Mommy: Great Travel Apps to plan Family vacations

February 11, 2013

Planning a family vacation can be time-consuming. As a busy working soccer mom, finding a free minute to schedule what creates lifetime memories remains difficult. So we grab every extra minute we can by asking our fellow moms on the playground, at girl scouts, and at soccer practice for their favorite travel destinations. After the children go to bed we email, tweet and Facebook with friends about their vacation experiences. We need all the help we can get so we even read travel blogs. Thus, we research our vacation ideas with our board of directors (family and girlfriends) to make sure we can […]

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Revolutionary trends: A new theory on Mom Achievers

March 9, 2012

Marketing to women is one of our specialities so we quite intrigued by the wonderful series of articles segmenting women in Adweek  by Susan Kuchinskas.  The trend pieces have so much good analysis that we had to copy the first one directly into our blog. Marketing & advertising professionals like to segment their target consumers based upon their psychographics and purchasing patterns. We find Susan’s ideas very interesting and rationale for ‘Just Ask A Woman’s’ theory that women often make purchases based upon their “board of directors” because they have time constraints given life’s demands. We would love to hear […]

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