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Southern Westchester towns plan “A share The Air” or No Idling Day on 4/23
The Lorax by Dr. Seuss sets the stage for Earth Day on April 22nd. We enjoyed the Lorax exhibit at the Philadelphia Zoo so much that we had to include the above photo in a Happy Earth day blog. Speaking of Earth Day celebrations, The Mayors, City Council and Police...
Brands jump into the Free App Game
Everyday our 9-year-old and 13-year-old sons plug-in their ipod touches and surf free app games. We know the name of most games because we closely monitor our children's visits into cyberspace. This analysis allows for dialogue on what games are appropriate and how...
Female Empowerment in the new Nike Ad
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=iozZTJB2XOw] Nike tries a new approach with its marketing to women: a short movie and karaoke offering. During our young and hard-core running days, we could barely move vs. sing. When we ran the...
Old Birds sell Mac &Cheese to moms via twitter?
[youtube=http://www.youtube.com/watch?v=8dxlr7hZgqo] Kraft ran an interesting social media campaign last week honoring Mac & Cheese's 75th anniversary. The Company handed over the Twitter and Facebook pages for the brand for a couple of days to two humorously...
Use of Tablets vs. Mobile phones
Everyday a new App arrives for our smart phones. Meanwhile, consumers are buying tablets at an increasing pace. Brand Marketers need to understand how each device is used so they can provide the most effective messaging for each device. We also need to dive deeper to...
The Westchester Pancreatic Cancer Research Walk
While on spring break this week we received an email about the upcoming Westchester Pancreatic Cancer Research Walk in Rye on Sunday April 22nd. We wanted to pass along information on this important event right away: The email from Tara Shanes-Hernandez: Three years...
An Extraordinary Young Woman–Founder of Reverse the Course
We discovered an extraordinary cause that can truly inspire our daughters--Reverse the Course founded by Mary Grace Henry at only 12. Reverse the Course, LLC and Reverse the Course Foundation are dedicated to directly impacting lives by assisting girls in...
Check out Earth Day movie promotion that benefits a good cause
Since we hear ads for "Chimpanzee"constantly on Radio Disney, we just had to re-blog this article. Yes, we so admit to listening to Radio Disney while driving in a minivan. When we went to the theater over February break, Disney Nature's upcoming movie 'Chimpanzee'...
Reflection as a #WWE Mom
We have gained new respect for the WWE with their week-long commitment during Wrestlemania to making a difference in the host city of Miami. Exciting highlights included the be A STAR anti-bullying visits to Miami Dade middle schools and elementary schools, Literacy...
Can Mom bloggers revolutionize your brands….
Twitter abounds with extraordinary social media and marketing experts. We are learning so much from monitoring their tweets and studying their insightful blogs. According to the Actionable Marketing Expert Heidi Cohen's analysis of the Social Media Examiner’s 2012...