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Extraordinary women that truly make a difference: Rye Sole Ryeders
The Rye Sole Ryeders are truly extraordinary women. Over the last several years, they have created an amazing not-for-profit brand that helps women cope with breast cancer. Hundreds of women have walked for breast cancer with their team and thousands have attended...
Revolutionary trends: A new theory on Mom Achievers
Marketing to women is one of our specialities so we quite intrigued by the wonderful series of articles segmenting women in Adweek by Susan Kuchinskas. The trend pieces have so much good analysis that we had to copy the first one directly into our blog. Marketing...
Amex introduces a revolutionary new app on Twitter
Yesterday, the Wall Street Journal announced that Amex is introducing a revolutionary new app that turns Twitter hashtags into real savings. I discovered the Amex app announcement with Whole Foods on Hootsuite this afternoon and promptly tweeted this revolutionary...
A unique model all about brand recommendations:Angie’s List
Angie's list is a service where you can get recommendations on local home repair services. Have you used it? The business model is truly unique as people pay for brand recommendations. In fact, many people continue to renew the service at a rate of 75%. Per the New...
An extraordinary leader–the COO of Facebook Sheryl Sandberg
Last Thursday Sheryl Sandberg, the COO of Facebook introduced new advertising offerings for Facebook including mobile applications. Per the New York Times, this will be the largest marketing platform available to brand advertisers. We wonder what Procter &...
Just signed up for Hootsuite. Wow can it
Just signed up for Hootsuite. Wow can it help you organize!
Revolutionary Use of the Samsung Tablet
Last week during February vacation we visited the amazing Clark Museum in Williamstown MA. http://www.clarkart.edu/ We enjoyed a truly revolutionary exhibit. They used Samsung tablets to give a tour of their condensed collection called "Uexplore". The museum is under...
Favorite ads from the Oscars
With over 39.3 million viewers the Oscars delivered well for Brand marketers. While the social media buzz focused on wardrobe issues of the celebrities (Angelina) vs the ads, the Academy awards gave a big bang for the buck. Diet Coke used a wonderful tag...
Insights on the Oscars
As promised the Oscars was a spectacular night. In the Chapter 11 Theater, Billy Crystal delivered a marvelous opening. Justin Bieber in the middle of Midnight in Paris (promising to bring Billy the 18 to 24 demo) delivered brilliantly. Although I think Billy's naming...
Oscars 2012 – Winners
Oscars 2012 - Winners. A cool blog on the details.