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Revolutionary thinking for life by Peter Bregman
Peter Bregman is a life visionary. I really enjoyed his article How to Start the Big Project You've Been Putting Off, just posted at Harvard Business Review. Here's how it starts: "I want to write a screenplay. I wanted to write one last year, but other work took more...
Two great Marketing sites:
Digital marketing is critical to every brand. We are now marketing to users vs. consumers. Check out the great work of Search marketing and social media guru Frederick Buhr www.newmarketmind.com Also, for inspiration try the site of Author Simon Sinek. Great quotes...
Barbie next generation…..BarbieWow.com
To the delight of our six-year-old daughter, Barbie has introduced a website featuring a virtual dream closet. Visions of pink complete with the mermaid scene capture our daughter perfectly. The ad features "the girl next door types" which are realistic images for...
Surprise brands that our children love..
A year or so ago I heard that the WWF now the WWE was targeting moms with tween and teenage boys. They were cleaning up their content to be more family friendly. Interesting I thought...... They were even developing movie franchises behind characters. I must admit I...
Are Children the experts on Branding?
An insight from my friend Steve Brodwolfe of http://blu-skyideas.com/ Are children the experts on Branding? Most of our children began recognizing brand logos at a truly young age. Our children knew McDonald's before they could read. The below youtube film in...
Further Insights from the Super Bowl: the battle of Detriot
This year--- the Super Bowl featured the battle of Detroit. NBC estimated that 177 million viewers — or more than 56% of the current U.S. population — watched at least six minutes of the game. What a way to drive automobile purchase intent! Our Super Bowl Party had...
Revolutionary TV and social media metrics on the Super Bowl
Revolutionary analytics: "Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game's effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands." --AllFacebook Below are more Amazing...
Pre-buzz: which brands reaped the most from the most-watched TV show in history!
The pre-buzz this year behind 20 ads really made this year's Super Bowl revolutionary not to mention that it was the most-watched television program in U.S. history with the 7th straight increase! Per Reuters - A record 111.3 million viewers watched the New York...
Insights from the Super Bowl
Some Monday Musings before the big analyses: What an exciting Super Bowl game! Our children loved that the Giants won. Over 20 Super Bowl ads ran in advance of the Big Game. Would you believe that the Ferris Bueller Honda CV-R ad had 11.6 million hits two hours prior...
Live blogging during the Super Bowl
No live blogging from us during the game .....because we do have a life. Luckily, Adweek will be hosting a live blog with an impressive cast. Click on the link below to connect:...