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Surprise brands that our children love..
A year or so ago I heard that the WWF now the WWE was targeting moms with tween and teenage boys. They were cleaning up their content to be more family friendly. Interesting I thought...... They were even developing movie franchises behind characters. I must admit I...
Are Children the experts on Branding?
An insight from my friend Steve Brodwolfe of http://blu-skyideas.com/ Are children the experts on Branding? Most of our children began recognizing brand logos at a truly young age. Our children knew McDonald's before they could read. The below youtube film in...
Further Insights from the Super Bowl: the battle of Detriot
This year--- the Super Bowl featured the battle of Detroit. NBC estimated that 177 million viewers — or more than 56% of the current U.S. population — watched at least six minutes of the game. What a way to drive automobile purchase intent! Our Super Bowl Party had...
Revolutionary TV and social media metrics on the Super Bowl
Revolutionary analytics: "Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game's effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands." --AllFacebook Below are more Amazing...
Pre-buzz: which brands reaped the most from the most-watched TV show in history!
The pre-buzz this year behind 20 ads really made this year's Super Bowl revolutionary not to mention that it was the most-watched television program in U.S. history with the 7th straight increase! Per Reuters - A record 111.3 million viewers watched the New York...
Insights from the Super Bowl
Some Monday Musings before the big analyses: What an exciting Super Bowl game! Our children loved that the Giants won. Over 20 Super Bowl ads ran in advance of the Big Game. Would you believe that the Ferris Bueller Honda CV-R ad had 11.6 million hits two hours prior...
Live blogging during the Super Bowl
No live blogging from us during the game .....because we do have a life. Luckily, Adweek will be hosting a live blog with an impressive cast. Click on the link below to connect:...
Brands that should advertise on the Super Bowl Continued….
Paying $3.5mm for a Super Bowl ad is a bit risky. Many brands are taking the gamble because how often can you reach 111 million consumers at once. The ability to capture so many additional exposures from the pre and post game "buzz" coupled with the new features of...
Why advertise on the Super Bowl: cool demos
All week-long we have been talking about the Super Bowl. As further background for analysis, Adweek did an innovative summary of some of the game demos. http://www.adweek.com/news/advertising-branding/data-points-ad-scorecard-137788 Speaking of key demos, I heard on...
Brands that should advertise during the Super Bowl but don’t..
With more than 111 million viewers expected to tune into the game, the Super Bowl is by far the biggest stage for marketers as quoted in Seattle Times. It is expensive with NBC charging an average of $3.5 million for a 30-second spot. "And the competition is fierce:...