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Why advertise on the Super Bowl: cool demos
All week-long we have been talking about the Super Bowl. As further background for analysis, Adweek did an innovative summary of some of the game demos. http://www.adweek.com/news/advertising-branding/data-points-ad-scorecard-137788 Speaking of key demos, I heard on...
Brands that should advertise during the Super Bowl but don’t..
With more than 111 million viewers expected to tune into the game, the Super Bowl is by far the biggest stage for marketers as quoted in Seattle Times. It is expensive with NBC charging an average of $3.5 million for a 30-second spot. "And the competition is fierce:...
Revolutionary new app & video strategies for the Super Bowl
I am really enjoining the buzz on Youtube and other social media of the pre-super bowl ads. The pre-bowl screening creates awareness that hopefully drives consumers to look for the ads during the Super Bowl. Yesterday, during the CBS Morning show, Advertising Age...
Facebook ROI perspective : P&G’s Old Spice Case Study
A great piece by Jim Edwards below: it contains a case study that P&G's Old Spice Social Media had tremendous ROI. Read more: http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1#ixzz1l3JFhc4A...
QR codes are all the rage in Magazines and Place Based Video but do they increase brand sales?
Adweek highlights the trend of how QR codes were featured in magazines more than ever in 2011. What will the trend be in 2012? http://www.adweek.com/news/technology/which-mags-were-biggest-users-qr-codes-2011-137730 QR codes are revolutionary if they offer something...
Just released: The Ferris Bueller Super Bowl ad
Hot news: Just a few hours ago, Honda release the Ferris Bueller Extended Super Bowl Commercial. The ad is for the Honda CR-V. [youtube=http://www.youtube.com/watch?v=VhkDdayA4iA] What is revolutionary about it is: reinventing the wonderful concept of "living a...
“No hands”–what next?
David Pogue always finds a revolution in the making. Computers with "no hands"--what next? http://pogue.blogs.nytimes.com/
Are the best ads of the year really shown during the Super Bowl?
Our family is so looking forward to the Giants and Patriots rematch in the 46th annual Super Bowl next sunday. But, I have to ask ---are Americans really watching the game or just waiting for the debut of the best ads of the year? As a marketer, I can't help but get...
Why Another Marketing Blog….
"A small group of thoughtful people could change the world. Indeed it's the only thing that ever has." Margaret Mead, Anthropologist Revolutionary marketing starts with one or two leaders with the courage to make a change to the status quo. But, in our global economy...