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An Extraordinary Woman who introduces a revolutionary way to empower job seekers
We first met Sonal Rinello back in 2000 when we consulted for Avon on a new line of retail products. A member of the global strategy team, she was assigned to helping develop the new retail concept. We were quite impressed with her business intellect, organizational...
Twitter’s Research Wars now begin..
Mashable reported a very insightful study this past week in the article "Sorry Marketers Your doing Twitter Wrong..." starting "the Twitter Research" wars (click on the link to download the study) just like the Facebook Research wars of a few weeks ago when studies...
Insights on why Mom’s love Verizon iPhones
Before we bought the iPhone, we thoroughly analyzed and researched our options with our board of directors: fellow moms (our Just Ask A Woman Philosophy). We reached out to over 50 friends over the course of three months and asked them which smart phones are the best...
Join the #WWE twitter party tonight and find new ways to bond with your teens…
Building upon yesterday's blog about more women watching professional sports than ever before, another interesting sport that we find our female friends watching is the World Wrestling Enterprises (WWE). They love watching the sport with their tween and teen...
Insight for Pro-Sports Advertisers: More women are watching than ever
We have really enjoyed all the major league sports playoffs this June. The Stanley cup became rowdy and exciting with the Rangers having a brief run in the playoffs. Then, the NBA Playoffs really "heated up" and was fascinating to watch (pun intended). We loved how...
Facebook Research wars
So not only did Facebook have a disastrous public offering but Reueters & Ipsos then announced a study that "4 out of 5 people claimed that they never purchased a product advertised on Facebook". Interestingly, we first saw the study announced on Twitter and then...
Mark DiMassimo: a revolutionary ad pitch for an extraordinary brand
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=lgD5uXqedlg] Our dear friend Mark DiMassimo, CEO/Chief Creative Officer of DIGO advertising, and his partner Lee Goldstein, President, starred in the AMC reality show The Pitch last Sunday night....
A fantastic art exhibit filled with Revolutionary ideas
We truly enjoy art and believe it is a celebration of the human soul from sculpture to paintings to installations. The Rye Arts Center has a fantastic exhibit filled with revolutionary pieces that deserve serious attention called Beyond Rodin – New Directions...
Seize the moment and join the fight to Dump the Dump!
Congresswoman Carolyn Maloney at 5/15 Dump the Dump Rally Time comes in our lives where we have the opportunity to stand up and reach for greatness but these moments can be fleeting if we don’t seize them quickly. Being a mother is one of the greatest jobs in the...
The WWE teaches good sportsmanship while supporting our Troops
As mentioned in earlier blogs, one of the reasons we enjoy watching the WWE with our children is that viewing the shows together allows for the opportunity to dialogue about important topics. One of the big lessons from Wrestlemania when John Cena lost (and even...