by Suzanna Keith | Feb 8, 2012 | Advertising
An insight from my friend Steve Brodwolfe of http://blu-skyideas.com/ Are children the experts on Branding? Most of our children began recognizing brand logos at a truly young age. Our children knew McDonald’s before they could read. The below youtube film in...
by Suzanna Keith | Feb 8, 2012 | Advertising
This year— the Super Bowl featured the battle of Detroit. NBC estimated that 177 million viewers — or more than 56% of the current U.S. population — watched at least six minutes of the game. What a way to drive automobile purchase intent! Our Super Bowl Party...
by Suzanna Keith | Feb 7, 2012 | Advertising
Revolutionary analytics: “Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game’s effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands.” –AllFacebook...
by Suzanna Keith | Feb 7, 2012 | Advertising
The pre-buzz this year behind 20 ads really made this year’s Super Bowl revolutionary not to mention that it was the most-watched television program in U.S. history with the 7th straight increase! Per Reuters – A record 111.3 million viewers watched the...
by Suzanna Keith | Feb 6, 2012 | Advertising
Some Monday Musings before the big analyses: What an exciting Super Bowl game! Our children loved that the Giants won. Over 20 Super Bowl ads ran in advance of the Big Game. Would you believe that the Ferris Bueller Honda CV-R ad had 11.6 million hits two hours prior...
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