Brands jump into the Free App Game

by | Apr 18, 2012 | Advertising, Children, Moms

Everyday our 9-year-old and 13-year-old sons plug-in their ipod touches and surf free app games. We know the name of most games because we closely monitor our children’s visits into cyberspace. This analysis allows for dialogue on what games are appropriate and...

Female Empowerment in the new Nike Ad

by | Apr 17, 2012 | Advertising, Marketing

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=iozZTJB2XOw] Nike tries a new approach with its marketing to women: a short movie and karaoke offering.  During our young and hard-core running days, we could barely move vs. sing.  When we ran the...

Use of Tablets vs. Mobile phones

by | Apr 13, 2012 | Advertising

Everyday a new App arrives for our smart phones. Meanwhile, consumers are buying tablets at an increasing pace. Brand Marketers need to understand how each device is used so they can provide the most effective messaging for each device. We also need to dive deeper to...

The Westchester Pancreatic Cancer Research Walk

by | Apr 11, 2012 | Uncategorized

While on spring break this week we received an email about the upcoming Westchester Pancreatic Cancer Research Walk in Rye on Sunday April 22nd. We wanted to pass along information on this important event right away: The email from Tara Shanes-Hernandez: Three years...