by Suzanna Keith | Feb 5, 2012 | Advertising
No live blogging from us during the game …..because we do have a life. Luckily, Adweek will be hosting a live blog with an impressive cast. Click on the link below to connect:...
by Suzanna Keith | Feb 4, 2012 | Advertising
Paying $3.5mm for a Super Bowl ad is a bit risky. Many brands are taking the gamble because how often can you reach 111 million consumers at once. The ability to capture so many additional exposures from the pre and post game “buzz” coupled with the new...
by Suzanna Keith | Feb 2, 2012 | Advertising
With more than 111 million viewers expected to tune into the game, the Super Bowl is by far the biggest stage for marketers as quoted in Seattle Times. It is expensive with NBC charging an average of $3.5 million for a 30-second spot. “And the competition is...
by Suzanna Keith | Feb 1, 2012 | Advertising
I am really enjoining the buzz on Youtube and other social media of the pre-super bowl ads. The pre-bowl screening creates awareness that hopefully drives consumers to look for the ads during the Super Bowl. Yesterday, during the CBS Morning show, Advertising Age...
by Suzanna Keith | Feb 1, 2012 | Advertising
A great piece by Jim Edwards below: it contains a case study that P&G’s Old Spice Social Media had tremendous ROI. Read...
by Suzanna Keith | Jan 31, 2012 | Advertising
Adweek highlights the trend of how QR codes were featured in magazines more than ever in 2011. What will the trend be in 2012? http://www.adweek.com/news/technology/which-mags-were-biggest-users-qr-codes-2011-137730 QR codes are revolutionary if they offer something...
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