Brands jump into the Free App Game

Everyday our 9-year-old and 13-year-old sons plug-in their ipod touches and surf free app games. We know the name of most games because we closely monitor our children’s visits into cyberspace. This analysis allows for dialogue on what games are appropriate and...

Female Empowerment in the new Nike Ad

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=iozZTJB2XOw] Nike tries a new approach with its marketing to women: a short movie and karaoke offering.  During our young and hard-core running days, we could barely move vs. sing.  When we ran the...