by Suzanna Keith | Mar 19, 2012 | Advertising, Children, Eco Friendly, Families, Marketing, Social Media
Per Stuart Elliot of the New York Times, Method introduces an innovative ad campaign today that incorporates the 360 degree approach of surrounding moms with social media. “Method is known for offbeat ads for its line of eco-friendly, chicly designed household...
by Suzanna Keith | Mar 16, 2012 | Advertising, Families, Marketing, Social Media
On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase decisions by talking to their Board of Directors (their friends,...
by Suzanna Keith | Mar 14, 2012 | Advertising, Families, Life, Marketing, Technology
Nike has become a tech company given its extensive and explosive Fuelband product launch at South by Southwest this week. Both www.Digiday.com and Adweek highlighted the new technology yesterday. The Nike Fuelband revolutionizes “digital sports” with a...
by Suzanna Keith | Mar 13, 2012 | Advertising, Families, Life, Marketing, Social Media, Technology
American Express (Amex) introduced a twitter App last week. Meanwhile, Mastercard had already introduced an App to find the closest ATM and even key merchants. We discovered the Mastercard App on Facebook and liked it right away. We have been using the Mastercard...
by Suzanna Keith | Mar 9, 2012 | Advertising, Families, Life, Marketing, Parenting, Social Media
Marketing to women is one of our specialities so we quite intrigued by the wonderful series of articles segmenting women in Adweek by Susan Kuchinskas. The trend pieces have so much good analysis that we had to copy the first one directly into our blog. Marketing...
by Suzanna Keith | Mar 8, 2012 | Advertising, Eco Friendly, Families, Marketing, Parenting, Social Media, Technology
Yesterday, the Wall Street Journal announced that Amex is introducing a revolutionary new app that turns Twitter hashtags into real savings. I discovered the Amex app announcement with Whole Foods on Hootsuite this afternoon and promptly tweeted this revolutionary...
Recent Comments