American Express (Amex) introduced a twitter App last week. Meanwhile, Mastercard had already introduced an App to find the closest ATM and even key merchants.  We discovered the Mastercard App on Facebook and liked it right away. We have been using the Mastercard marketplace but the Phone App is less work.

Convenience is great but value is important to moms in this economy. Some feel overwhelmed by the sunday coupons, Groupon, all the internet discounts sites and even the twitter giveaways.  They want a way to keep savings easy. So we love the simple Apps that sync directly to our phones and even to our credit cards.

Hopefully, brand marketers will continue to help moms keep it simple in revolutionary ways like these unique Apps.

Both Amex and Mastercard have created lasting and effective brand equities: Amex as “the Apple of Financial services” and Mastercard with life’s “priceless” moments.

http://www.mastercard.us/mobile/atm-hunter.html

The MasterCard ATM Hunter makes it fast and easy for you to locate the closest ATM and MasterCard^®PayPass™ accepting merchants. And because the ATM Hunter is location aware, there’s no need to input the address of your current location, no matter where in the world you are. With over a million ATMs worldwide, you’re never far from a MasterCard, Maestro, or Cirrus ATM.

 

Related articles

• MasterCard’s ATM Hunter Mobile App Helps You Find The ATMs Closest to You (alltopstartups.com)
• Smartphone Apps for Smart Consumers (mycricket.com)