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Amex’s New Synch App Appeals to Moms too
[youtube=http://www.youtube.com/watch?v=xDa2hHIOnZE] We blogged about Amex's new Synching App to find savings a few weeks ago. The "Apple of Financial Services" now has introduced a campaign to further push the App. Amex's new membership effect ad calls consumers to...
No April Fool’s Joke: Moms live@Wrestlemania Tonight
After watching the WWE promote its be A STAR anti-bullying campaign, we are so excited and proud to be part of the team tweeting live at WrestleMania to moms around America. So many moms have told me stories about how they saw the WWE live as a child and what a fun...
Young children on Smart Phones & Facebook?
We just read Adweek's article "Datapoints:the kids are online". As moms, these trends scare us a bit. We are now ready to move in with theonlinemom.com for minute-to-minute guidance with our children & technology. "Taking a page from their parents, kids are...
Kudos to Mom Entreprenuers: Stella & Dot with Stylist Stacey Egan
We always like to support girlfriends who are starting their own businesses. My dear friend Stacey Egan who we have known since our 13-year-old boys were babies has joined Stella & Dot as a personal stylist. Her job gives her a chance to earn money from...
Best timing for Brands to Tweet
We are recapping an insightful article in PR Daily about when it the best time for Brands to tweet. Social media campaigns are time-consuming and costly so programs must follow efficient guidelines to gain ROI. As marketers, we currently mine when is the best time of...
Great new Math app for kids
Can learning math be fun for every child? We have found the perfect app to help kids practice their basic skills while having fun. Math Evolve is an innovative educational app that helps kids practice multiplication, division, addition, and subtraction within a...
Check out tweet trends for TV
Another brilliant article from Adweek that we just had to copy directly because it shows interesting trends on the most Tweeted entertainment. We would love to see how the Super Bowl, the Oscars (or Angelina's leg) and NCAA Final Four Basketball Tournament rank....
be a STAR: PG Family friendly entertainment from WWE
Finding the right family friendly entertainment is rocky when you have a 13-year-old, 9 year and 6-year-old. Our oldest son doesn't want Disney anymore, but our baby still loves princesses (secretly, we do too). However, because our daughter just told us she was...
Family time with the WWE
WWE from the Mom Perspective: On Sunday night over dinner, our 9-year boy and our 6-year girl told us they had voted for Kelly Kelly as a favorite for the Nickelodeon Kids Choice Awards. "Who is she we asked?" “She is a WWE Diva who will win the butt kicker category”...
Extraordinary Female Entreprenuers
We love featuring Extraordinary women in our blog. Our marketing industry can learn so much from innovative leaders who create new brands that address unmet needs of consumers. Today we lifted insights from Adweek by Ki Mae Heussner. Keep your eyes open for the great...