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Family time with the WWE
WWE from the Mom Perspective: On Sunday night over dinner, our 9-year boy and our 6-year girl told us they had voted for Kelly Kelly as a favorite for the Nickelodeon Kids Choice Awards. "Who is she we asked?" “She is a WWE Diva who will win the butt kicker category”...
Extraordinary Female Entreprenuers
We love featuring Extraordinary women in our blog. Our marketing industry can learn so much from innovative leaders who create new brands that address unmet needs of consumers. Today we lifted insights from Adweek by Ki Mae Heussner. Keep your eyes open for the great...
Revolutionary flavors:12NtM Beverages
Pat Dealy, CEO. Chef David Burke. Liz Dowling, VP Marketing Anthony Garito photography 12NtM Sparkling Beverages – a Chef-Crafted beverage David Burke, one of the pioneers in American cooking, founder of David Burke Townhouse in Manhattan and seven other restaurants,...
NCAA March Madness Insights II
Last year, we took clients the Big East at Madison Square garden which was quite the spectacle. The crowd seemed to be comprised over 40,000 men and only ten or so women. Meanwhile, watching grown men cry when Syracuse lost presented a very interesting window into...
Never stop. Never settle: Stuart Elliott Again
Stuart Elliot's Monday column in the New York Times features an ad campaign so unique that we had to blog about it right away. Hennessy goes "Wild for the pursuit of achievement". What makes this campaign revolutionary is that a brand 248 years old has adopted a...
Revolutionary Messaging: Stuart Elliot on Method
Per Stuart Elliot of the New York Times, Method introduces an innovative ad campaign today that incorporates the 360 degree approach of surrounding moms with social media. "Method is known for offbeat ads for its line of eco-friendly, chicly designed household...
Pinterest Trusted by Women more than Facebook and Twitter
On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase decisions by talking to their Board of Directors (their friends,...
March Madness Insights: the next big ad event
Yesterday we turned in our Final Four brackets on Yahoo. March Madness is the next advertising bonanza. Per Smart Money, the NCAA men's basketball tournament is big business -- second only to the Super Bowl in terms of ad sales. A :30 second commercial during one of...
Nike –Now A Tech Company
Nike has become a tech company given its extensive and explosive Fuelband product launch at South by Southwest this week. Both www.Digiday.com and Adweek highlighted the new technology yesterday. The Nike Fuelband revolutionizes "digital sports" with a glorified step...
Helpful App from Master Card featured on Facebook
American Express (Amex) introduced a twitter App last week. Meanwhile, Mastercard had already introduced an App to find the closest ATM and even key merchants. We discovered the Mastercard App on Facebook and liked it right away. We have been using the Mastercard...