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Revolutionary flavors:12NtM Beverages
Pat Dealy, CEO. Chef David Burke. Liz Dowling, VP Marketing Anthony Garito photography 12NtM Sparkling Beverages – a Chef-Crafted beverage David Burke, one of the pioneers in American cooking, founder of David Burke Townhouse in Manhattan and seven other restaurants,...
NCAA March Madness Insights II
Last year, we took clients the Big East at Madison Square garden which was quite the spectacle. The crowd seemed to be comprised over 40,000 men and only ten or so women. Meanwhile, watching grown men cry when Syracuse lost presented a very interesting window into...
Never stop. Never settle: Stuart Elliott Again
Stuart Elliot's Monday column in the New York Times features an ad campaign so unique that we had to blog about it right away. Hennessy goes "Wild for the pursuit of achievement". What makes this campaign revolutionary is that a brand 248 years old has adopted a...
Revolutionary Messaging: Stuart Elliot on Method
Per Stuart Elliot of the New York Times, Method introduces an innovative ad campaign today that incorporates the 360 degree approach of surrounding moms with social media. "Method is known for offbeat ads for its line of eco-friendly, chicly designed household...
Pinterest Trusted by Women more than Facebook and Twitter
On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase decisions by talking to their Board of Directors (their friends,...
March Madness Insights: the next big ad event
Yesterday we turned in our Final Four brackets on Yahoo. March Madness is the next advertising bonanza. Per Smart Money, the NCAA men's basketball tournament is big business -- second only to the Super Bowl in terms of ad sales. A :30 second commercial during one of...
Nike –Now A Tech Company
Nike has become a tech company given its extensive and explosive Fuelband product launch at South by Southwest this week. Both www.Digiday.com and Adweek highlighted the new technology yesterday. The Nike Fuelband revolutionizes "digital sports" with a glorified step...
Helpful App from Master Card featured on Facebook
American Express (Amex) introduced a twitter App last week. Meanwhile, Mastercard had already introduced an App to find the closest ATM and even key merchants. We discovered the Mastercard App on Facebook and liked it right away. We have been using the Mastercard...
Extraordinary women that truly make a difference: Rye Sole Ryeders
The Rye Sole Ryeders are truly extraordinary women. Over the last several years, they have created an amazing not-for-profit brand that helps women cope with breast cancer. Hundreds of women have walked for breast cancer with their team and thousands have attended...
Revolutionary trends: A new theory on Mom Achievers
Marketing to women is one of our specialities so we quite intrigued by the wonderful series of articles segmenting women in Adweek by Susan Kuchinskas. The trend pieces have so much good analysis that we had to copy the first one directly into our blog. Marketing...