Another brilliant article from Adweek that we just had to copy directly because it shows interesting trends on the most Tweeted entertainment. We would love to see how the Super Bowl, the Oscars (or Angelina’s leg) and NCAA Final Four Basketball Tournament rank. Another compelling point shows the highest performing hashtags and how they compare to program rating. A great impression/awareness measure to input into a marketing mix model to determine ROI or should we consider twitter —a completely new way to rate TV?
Data Points: Social Commentary
Chances are if you’re an avid TV viewer, you’ve tweeted about a show at some point. SocialGuide Intelligence, one of a growing number of companies tracking social response to TV content, examined tweets related to 213 channels over a two-day period to see where the action was. Looking at shows by genre, reality TV was the most active, receiving 19 percent of all comments. Series were the most-tweeted program type, receiving more than half the comments, which is in keeping with the volume of programs they represent. But no one tops sports fans for tweeting activity: Sports events accounted for 37 percent of comments, despite representing just 3 percent of program volume.
Infographic: Carlos Monteiro
Related articles
- Data Points: Social Commentary (adweek.com)
- ‘Pretty Little Liars’ Finale Receives Most Social Media Buzz in TV History (mashable.com)
- SocialGuide Launches Twitter-Monitoring Social TV Dashboard (socialtimes.com)
Solid post with great infographics. I wonder whether you might extrapolate some assumptions from the data. For instance, which demographics tweet more? Male, female, etc. or whether it is content driven?
My tentative conclusions are that the study shows a lot about engagement and the interaction of social media and formal campaigns. Thank you for continuing to highlight the important role of social media for marketing research and execution.