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Earth Day movie promotion that benefits a good cause
When we went to the theater over February break, Disney Nature's upcoming movie 'Chimpanzee' burst from the big screen. The "See Chimpanzee, Save Chimpanzees promotion" caught our attention especially the children's. They loved the past "give backs" of other...
What are you favorite Apps?
Sometimes, I get overwhelmed with the multitude of Apps available. So I have to go back to my "Board of Directors" for their best recommendations on which Apps I really need to make life easier. Like the famous theory of Mary Lou Quinlan of " Just Ask A Woman" fame,...
Oscars: a favorite night of the year
The Oscars is truly a the favorite night of the year in our house. We can't wait to see Billy Crystal return as this year's host. While Hugh Jackman ranks as the "hottest" host, Billy is one of the funniest and will deliver marvelous monologues. Presenters announced...
Oscars: Proof of Award Show Advertising Vitality
The Oscars have evolved to become another "sold-out" event for brand advertisers just weeks after "the most watched" Super Bowl ever. For big advertisers and even movie executives, the Academy Awards can create a unique complete 360 degree platform to reach...
The Oscars drive movie ticket purchases
Every since I was little I have always loved the Oscars. The dresses, the glamorous hosts and the speeches enthralled me for hours. In the mid-90's while working at Revlon, we lived for the Oscars broadcast since the company spent millions behind its sponsorship. We...
The Shift Since the Industrial Revolution
This chart and its stats say it all. Just think about how technology has changed in our lifetimes. I remember growing up without an answering machine and actually practicing telephone manners. In college, we wrote our papers on typewriters. I have fun imagining...
Manage the Tech Revolution with theonlinemom.com
Monica Villa the founder and CEO of the onlinemom.com is a true visionary. What makes her website revolutionary is that she spotted a real need gap--that parents struggled with how to manage their children's use of technology and needed answers fast. Monica's...
Pinterest: Revolutionary Social Media
I signed up for Pinterest on the advice on my super amazing tech-savvy friend Monica Villa the On-line Mom www.theonelinemom.com. Would you believe I had 56 followers even before I posted anything? These results are truly amazing. So what makes this site...
The Power of the Grammies
Sunday night's Grammys scored big with the hip and fun crowd. For advertisers, it ranked as another viewership bonanza. Per Adweek.com, "Sunday night's program delivered a whopping 39 million viewers and a 14.1 rating in the 18-49 demo, making it the second most...
Revolutionary thinking for life by Peter Bregman
Peter Bregman is a life visionary. I really enjoyed his article How to Start the Big Project You've Been Putting Off, just posted at Harvard Business Review. Here's how it starts: "I want to write a screenplay. I wanted to write one last year, but other work took more...