The Power of the Grammies

by | Feb 17, 2012 | Advertising, Life, Marketing, Music, Social Media

Grammy Award

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Sunday night’s Grammys scored big with the hip and fun crowd.  For advertisers, it ranked as another viewership bonanza. Per Adweek.com, “Sunday night’s program delivered a whopping 39 million viewers and a 14.1 rating in the 18-49 demo, making it the second most watched Grammys in history. Only the 1984 installment put up bigger numbers, drawing 51.7 million viewers”. (1984 will always be remembered as the year MTV came to my hometown in TN. We must have watched Thriller a thousand times.)
Sources said that CBS charged $800,000 an ad, marking an all-time high for the Grammys. Just two years ago, CBS commanded a mere $425,000 for a 30-second ad.

CBS’ Grammy price is roughly half (47 percent) the going rate for a spot in ABC’s Academy Awards broadcast and a quarter (23 percent) what NBC was able to land for an average spot in Super Bowl XLVI.

Adele ruled the night receiving over 6 awards, and she raked in more than 10,000 tweets per second. Per Mashable, The Grammy’s seized over 5 million tweets—the power of Social Media.

What was your favorite spot on the show? The Pepsi spot resonated more within the music broadcast than the Super Bowl. You just have to love Elton John in the Platform boots.

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