A Close Call in Barcelona on the Last Day of Our Family Vacation

October 22, 2017

We had A very Close Call in Barcelona on the Last Day of Our Family Vacation: It was mid-August, and our first family trip to Europe was coming to a close. After an exciting Disney cruise with our three children that took the five of us to Naples, Florence, and Rome, my husband headed back to New York for work, while the children and I went on to Madrid and Barcelona. We enjoyed several delightful beach days at Sitges, a quaint resort town about 30 minutes northwest of Barcelona. I had decided that we should spend our last afternoon in […]

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Travel-Mommy: Review:Family Ski Trip to the Big House at Killington

February 15, 2013

Looking for a ski hill that has snow all winter? Killington Mountain has some of the best vertical and snow in the East Coast area. 140 slopes, 22 lifts and 71 miles of terrain is enough to keep even the most avid skier or rider busy for a week. Only four hours from New York City, the resort is perfect if you’re still looking for a great place to go for spring break or even for end-of-the-season skiing. It is one of our favorite mountains because it’s so family friendly and has options for those who like “em steep and deep”. […]

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Tech-Mommy: Revolutionary Fitness Apps to help Moms

January 22, 2013

Have you found any Revolutionary Fitness Apps to help us busy moms get our youthful figures back? Are you listening to all the Social Media Marketing on how new Fitness Apps can help you meet your weight loss goals? Our favorite App is the Calorie Counter & Fitness Tracker by MyFitnessPal. What makes this free App revolutionary is that how it offers the largest food database of any calorie-counting App. The Tracker measures your daily calorie intake and exercise routine to make sure you manage your goals. Best of all, the App allows you to set up a support system with […]

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Mom’s Annual Holiday Life Lesson

December 29, 2012

Every year we look forward to the holiday break as a chance to talk about family traditions and discuss a key life lesson “ala” Mom. We have found that a simple one goes over best with the wide age range of our children. While we all look forward to the holidays, we have to be honest that having the children full-time for the two-week break can be tough–even for the best super moms.  Luckily, travel, the relatives and the hubbies help to keep the children occupied for a bit. We all know that those days go by too quickly and […]

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Insights on how consumers feel about the News and implications for Brands

July 12, 2012

Gallup came out with a study earlier this week that has implications for Brand Marketers.  Americans’ confidence in television news has hit an all-time low with only Twenty-one percent of the 1,004 adults polled saying they had “a great deal” or “a lot” of confidence in television news media. This trends continues a steady decline from the 46% who expressed confidence in television media in 1993.  Last year, the confidence level scored at 27%. Newspapers only do slightly better than TV in the confidence survey at 25% but also declined from prior year (-3%). The Gallup link below provides the full […]

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An extraordinary leader–the COO of Facebook Sheryl Sandberg

March 6, 2012

Last Thursday Sheryl Sandberg, the COO of Facebook introduced new advertising offerings for Facebook including mobile applications.  Per the New York Times, this will be the largest marketing platform available to brand advertisers.  We wonder what Procter & Gamble will do as they seem to have the recipe for social media.  Wouldn’t it be great to study its marketing mix model? Meanwhile, we will have to closely monitor the trends. However, let’s take a moment to recognize what a truly revolutionary leader Sheryl Sandberg is. The Youtube of her presentation “Why we have too few women leaders” is quite extraordinary. […]

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What are you favorite Apps?

February 27, 2012

Sometimes, I get overwhelmed with the multitude of Apps available. So I have to go back to my “Board of Directors” for their best recommendations on which Apps I really need to make life easier.  Like the famous theory of Mary Lou Quinlan of ” Just Ask A Woman” fame, my girlfriends are my board of directors. Their recommendations help guide all types of purchase decisions from what type of minivan to buy (yes, we sold out) to what everyday technology is vital to understand as our children become users. Glamour Magazine offers a new app where you buy instantly the outfits […]

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