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Oscars: Proof of Award Show Advertising Vitality

by Suzanna Keith | Feb 24, 2012 | Advertising, Life, Marketing, Movies, Social Media

The Oscars have evolved to become another  “sold-out” event for brand advertisers just weeks after “the most watched” Super Bowl ever.    For big advertisers and even movie executives, the Academy Awards  can create a unique complete 360...

The Oscars drive movie ticket purchases

by Suzanna Keith | Feb 23, 2012 | Advertising, Families, Marketing, Movies, Social Media

Every since I was little I have always loved the Oscars. The dresses, the glamorous hosts and the speeches enthralled me for hours. In the mid-90’s while working at Revlon, we lived for the Oscars broadcast since the company spent millions behind its...

The Shift Since the Industrial Revolution

by Suzanna Keith | Feb 22, 2012 | Children, Families, Parenting, Technology

This chart and its stats say it all. Just think about how technology has changed in our lifetimes. I remember growing up without an answering machine and actually practicing telephone manners.  In college, we wrote our papers on typewriters.  I have fun imagining...

Manage the Tech Revolution with theonlinemom.com

by Suzanna Keith | Feb 21, 2012 | Children, Families, Parenting, Technology

    Monica Villa the founder and CEO of the onlinemom.com is a true visionary. What makes her website revolutionary is that she spotted a real need gap–that parents struggled with how to manage their children’s use of technology and needed answers...

Pinterest: Revolutionary Social Media

by Suzanna Keith | Feb 20, 2012 | Advertising, Families, Life, Marketing, Social Media

    I signed up for Pinterest on the advice on my super amazing tech-savvy friend Monica Villa the On-line Mom www.theonelinemom.com. Would you believe I had 56 followers even before I posted anything? These results are truly amazing. So what makes this site...
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