by Suzanna Keith | Mar 20, 2012 | Advertising, Marketing, Movies, Social Media
Stuart Elliot’s Monday column in the New York Times features an ad campaign so unique that we had to blog about it right away. Hennessy goes “Wild for the pursuit of achievement”. What makes this campaign revolutionary is that a brand 248 years old...
by Suzanna Keith | Mar 19, 2012 | Advertising, Children, Eco Friendly, Families, Marketing, Social Media
Per Stuart Elliot of the New York Times, Method introduces an innovative ad campaign today that incorporates the 360 degree approach of surrounding moms with social media. “Method is known for offbeat ads for its line of eco-friendly, chicly designed household...
by Suzanna Keith | Mar 16, 2012 | Advertising, Families, Marketing, Social Media
On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase decisions by talking to their Board of Directors (their friends,...
by Suzanna Keith | Mar 15, 2012 | Advertising, Families, Life, Social Media, Sports, Technology
Yesterday we turned in our Final Four brackets on Yahoo. March Madness is the next advertising bonanza. Per Smart Money, the NCAA men’s basketball tournament is big business — second only to the Super Bowl in terms of ad sales. A :30 second commercial...
by Suzanna Keith | Mar 14, 2012 | Advertising, Families, Life, Marketing, Technology
Nike has become a tech company given its extensive and explosive Fuelband product launch at South by Southwest this week. Both www.Digiday.com and Adweek highlighted the new technology yesterday. The Nike Fuelband revolutionizes “digital sports” with a...
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