Female Empowerment in the new Nike Ad

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=iozZTJB2XOw] Nike tries a new approach with its marketing to women: a short movie and karaoke offering.  During our young and hard-core running days, we could barely move vs. sing.  When we ran the...

Use of Tablets vs. Mobile phones

Everyday a new App arrives for our smart phones. Meanwhile, consumers are buying tablets at an increasing pace. Brand Marketers need to understand how each device is used so they can provide the most effective messaging for each device. We also need to dive deeper to...

The Westchester Pancreatic Cancer Research Walk

While on spring break this week we received an email about the upcoming Westchester Pancreatic Cancer Research Walk in Rye on Sunday April 22nd. We wanted to pass along information on this important event right away: The email from Tara Shanes-Hernandez: Three years...