by Suzanna Keith | Apr 17, 2012 | Advertising, Marketing
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=iozZTJB2XOw] Nike tries a new approach with its marketing to women: a short movie and karaoke offering. During our young and hard-core running days, we could barely move vs. sing. When we ran the...
by Suzanna Keith | Apr 16, 2012 | Advertising, Families, Marketing, Moms
[youtube=http://www.youtube.com/watch?v=8dxlr7hZgqo] Kraft ran an interesting social media campaign last week honoring Mac & Cheese’s 75th anniversary. The Company handed over the Twitter and Facebook pages for the brand for a couple of days to two...
by Suzanna Keith | Apr 13, 2012 | Advertising
Everyday a new App arrives for our smart phones. Meanwhile, consumers are buying tablets at an increasing pace. Brand Marketers need to understand how each device is used so they can provide the most effective messaging for each device. We also need to dive deeper to...
by Suzanna Keith | Apr 11, 2012 | Uncategorized
While on spring break this week we received an email about the upcoming Westchester Pancreatic Cancer Research Walk in Rye on Sunday April 22nd. We wanted to pass along information on this important event right away: The email from Tara Shanes-Hernandez: Three years...
by Suzanna Keith | Apr 9, 2012 | Families, Life, Marketing, Moms
We discovered an extraordinary cause that can truly inspire our daughters–Reverse the Course founded by Mary Grace Henry at only 12. Reverse the Course, LLC and Reverse the Course Foundation are dedicated to directly impacting lives by assisting girls in...
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