by Suzanna Keith | Apr 17, 2012 | Advertising, Marketing
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=iozZTJB2XOw] Nike tries a new approach with its marketing to women: a short movie and karaoke offering. During our young and hard-core running days, we could barely move vs. sing. When we ran the...
by Suzanna Keith | Apr 16, 2012 | Advertising, Families, Marketing, Moms
[youtube=http://www.youtube.com/watch?v=8dxlr7hZgqo] Kraft ran an interesting social media campaign last week honoring Mac & Cheese’s 75th anniversary. The Company handed over the Twitter and Facebook pages for the brand for a couple of days to two...
by Suzanna Keith | Apr 13, 2012 | Advertising
Everyday a new App arrives for our smart phones. Meanwhile, consumers are buying tablets at an increasing pace. Brand Marketers need to understand how each device is used so they can provide the most effective messaging for each device. We also need to dive deeper to...
by Suzanna Keith | Apr 4, 2012 | Advertising, Families, Marketing, Moms, Social Media
Twitter abounds with extraordinary social media and marketing experts. We are learning so much from monitoring their tweets and studying their insightful blogs. According to the Actionable Marketing Expert Heidi Cohen’s analysis of the Social Media Examiner’s...
by Suzanna Keith | Apr 4, 2012 | Advertising, Marketing, Parenting, Social Media, Sports
Yes, this article is about the Men’s NCAA Basketball finals last night, but just had to sneak in a photo of our home state Lady VOLs for fun. Plus, why aren’t the women’s games getting more advertisers anyway? But back to the main event, over the...
by Suzanna Keith | Apr 2, 2012 | Advertising, Children, Families, Marketing, Moms
Attending WrestleMania truly ranks as an experience of a lifetime. Almost 80,000 fans packed the Sunlife Stadium, screaming at the top of their lungs while standing up during the entire event. The glamorous stage, the fireworks, and the pyrotechnic effects made the...
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