by Suzanna Keith | Apr 4, 2012 | Advertising, Marketing, Parenting, Social Media, Sports
Yes, this article is about the Men’s NCAA Basketball finals last night, but just had to sneak in a photo of our home state Lady VOLs for fun. Plus, why aren’t the women’s games getting more advertisers anyway? But back to the main event, over the...
by Suzanna Keith | Apr 2, 2012 | Advertising, Children, Families, Marketing, Moms
Attending WrestleMania truly ranks as an experience of a lifetime. Almost 80,000 fans packed the Sunlife Stadium, screaming at the top of their lungs while standing up during the entire event. The glamorous stage, the fireworks, and the pyrotechnic effects made the...
by Suzanna Keith | Apr 2, 2012 | Advertising, Marketing, Moms, Social Media
[youtube=http://www.youtube.com/watch?v=xDa2hHIOnZE] We blogged about Amex’s new Synching App to find savings a few weeks ago. The “Apple of Financial Services” now has introduced a campaign to further push the App. Amex’s new membership...
by Suzanna Keith | Mar 29, 2012 | Advertising, Families, Marketing, Moms, Social Media
We are recapping an insightful article in PR Daily about when it the best time for Brands to tweet. Social media campaigns are time-consuming and costly so programs must follow efficient guidelines to gain ROI. As marketers, we currently mine when is the best time of...
by Suzanna Keith | Mar 21, 2012 | Advertising, Families, Life, Marketing, Social Media, Sports
Last year, we took clients the Big East at Madison Square garden which was quite the spectacle. The crowd seemed to be comprised over 40,000 men and only ten or so women. Meanwhile, watching grown men cry when Syracuse lost presented a very interesting window into...
by Suzanna Keith | Mar 20, 2012 | Advertising, Marketing, Movies, Social Media
Stuart Elliot’s Monday column in the New York Times features an ad campaign so unique that we had to blog about it right away. Hennessy goes “Wild for the pursuit of achievement”. What makes this campaign revolutionary is that a brand 248 years old...
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