by Suzanna Keith | Apr 27, 2012 | Advertising, Families, Marketing, Moms, Social Media, Sports
[youtube=http://www.youtube.com/watch?v=NScs_qX2Okk&feature=youtu.be] P&G has introduced another moving ad for its Olympic sponsorship campaign to Moms. The first one for the Vancouver Winter Olympics in 2010 made us cry. With imagery perfect for...
by Suzanna Keith | Apr 24, 2012 | Advertising, Eco Friendly, Families, Moms
In the spirit of earth week and all the great events happening in our community, we wanted to highlight some of our favorite eco-friendly sites, events and causes. These sites have helped us learn how to compost along with the big 3 our children recite at school:...
by Suzanna Keith | Apr 18, 2012 | Advertising, Children, Moms
Everyday our 9-year-old and 13-year-old sons plug-in their ipod touches and surf free app games. We know the name of most games because we closely monitor our children’s visits into cyberspace. This analysis allows for dialogue on what games are appropriate and...
by Suzanna Keith | Apr 17, 2012 | Advertising, Marketing
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=iozZTJB2XOw] Nike tries a new approach with its marketing to women: a short movie and karaoke offering. During our young and hard-core running days, we could barely move vs. sing. When we ran the...
by Suzanna Keith | Apr 16, 2012 | Advertising, Families, Marketing, Moms
[youtube=http://www.youtube.com/watch?v=8dxlr7hZgqo] Kraft ran an interesting social media campaign last week honoring Mac & Cheese’s 75th anniversary. The Company handed over the Twitter and Facebook pages for the brand for a couple of days to two...
by Suzanna Keith | Apr 13, 2012 | Advertising
Everyday a new App arrives for our smart phones. Meanwhile, consumers are buying tablets at an increasing pace. Brand Marketers need to understand how each device is used so they can provide the most effective messaging for each device. We also need to dive deeper to...
Recent Comments