by Suzanna Keith | Feb 17, 2012 | Advertising, Life, Marketing, Music, Social Media
Sunday night’s Grammys scored big with the hip and fun crowd. For advertisers, it ranked as another viewership bonanza. Per Adweek.com, “Sunday night’s program delivered a whopping 39 million viewers and a 14.1 rating in the 18-49 demo, making it...
by Suzanna Keith | Feb 13, 2012 | Advertising, Marketing, Social Media
Digital marketing is critical to every brand. We are now marketing to users vs. consumers. Check out the great work of Search marketing and social media guru Frederick Buhr www.newmarketmind.com Also, for inspiration try the site of Author Simon Sinek. Great quotes...
by Suzanna Keith | Feb 11, 2012 | Advertising, Children, Families, Marketing, Parenting, Social Media, Toys
To the delight of our six-year-old daughter, Barbie has introduced a website featuring a virtual dream closet. Visions of pink complete with the mermaid scene capture our daughter perfectly. The ad features “the girl next door types” which are realistic...
by Suzanna Keith | Feb 9, 2012 | Advertising, Children, Families, Marketing
A year or so ago I heard that the WWF now the WWE was targeting moms with tween and teenage boys. They were cleaning up their content to be more family friendly. Interesting I thought…… They were even developing movie franchises behind characters. I must...
by Suzanna Keith | Feb 8, 2012 | Advertising
An insight from my friend Steve Brodwolfe of http://blu-skyideas.com/ Are children the experts on Branding? Most of our children began recognizing brand logos at a truly young age. Our children knew McDonald’s before they could read. The below youtube film in...
by Suzanna Keith | Feb 8, 2012 | Advertising
This year— the Super Bowl featured the battle of Detroit. NBC estimated that 177 million viewers — or more than 56% of the current U.S. population — watched at least six minutes of the game. What a way to drive automobile purchase intent! Our Super Bowl Party...
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