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Favorite ads from the Oscars

by Suzanna Keith | Mar 1, 2012 | Advertising, Life, Marketing, Movies, Social Media

  With over 39.3 million viewers the Oscars delivered well for Brand marketers. While the social media buzz focused on wardrobe issues of the celebrities (Angelina) vs the ads, the Academy awards gave a big bang for the buck. Diet Coke used a wonderful tag...

Insights on the Oscars

by Suzanna Keith | Feb 29, 2012 | Advertising, Families, Life, Marketing, Movies, Social Media

As promised the Oscars was a spectacular night. In the Chapter 11 Theater, Billy Crystal delivered a marvelous opening. Justin Bieber in the middle of Midnight in Paris (promising to bring Billy the 18 to 24 demo) delivered brilliantly. Although I think Billy’s...

What are you favorite Apps?

by Suzanna Keith | Feb 27, 2012 | Advertising, Magazines, Marketing, Social Media, Technology

Sometimes, I get overwhelmed with the multitude of Apps available. So I have to go back to my “Board of Directors” for their best recommendations on which Apps I really need to make life easier.  Like the famous theory of Mary Lou Quinlan of ” Just...

Oscars: Proof of Award Show Advertising Vitality

by Suzanna Keith | Feb 24, 2012 | Advertising, Life, Marketing, Movies, Social Media

The Oscars have evolved to become another  “sold-out” event for brand advertisers just weeks after “the most watched” Super Bowl ever.    For big advertisers and even movie executives, the Academy Awards  can create a unique complete 360...

The Oscars drive movie ticket purchases

by Suzanna Keith | Feb 23, 2012 | Advertising, Families, Marketing, Movies, Social Media

Every since I was little I have always loved the Oscars. The dresses, the glamorous hosts and the speeches enthralled me for hours. In the mid-90’s while working at Revlon, we lived for the Oscars broadcast since the company spent millions behind its...

Pinterest: Revolutionary Social Media

by Suzanna Keith | Feb 20, 2012 | Advertising, Families, Life, Marketing, Social Media

    I signed up for Pinterest on the advice on my super amazing tech-savvy friend Monica Villa the On-line Mom www.theonelinemom.com. Would you believe I had 56 followers even before I posted anything? These results are truly amazing. So what makes this site...
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