by Suzanna Keith | Mar 8, 2012 | Advertising, Eco Friendly, Families, Marketing, Parenting, Social Media, Technology
Yesterday, the Wall Street Journal announced that Amex is introducing a revolutionary new app that turns Twitter hashtags into real savings. I discovered the Amex app announcement with Whole Foods on Hootsuite this afternoon and promptly tweeted this revolutionary...
by Suzanna Keith | Mar 7, 2012 | Advertising, Families, Life, Marketing, Social Media
Angie’s list is a service where you can get recommendations on local home repair services. Have you used it? The business model is truly unique as people pay for brand recommendations. In fact, many people continue to renew the service at a rate of 75%. Per...
by Suzanna Keith | Mar 1, 2012 | Advertising, Life, Marketing, Movies, Social Media
With over 39.3 million viewers the Oscars delivered well for Brand marketers. While the social media buzz focused on wardrobe issues of the celebrities (Angelina) vs the ads, the Academy awards gave a big bang for the buck. Diet Coke used a wonderful tag...
by Suzanna Keith | Feb 29, 2012 | Advertising, Families, Life, Marketing, Movies, Social Media
As promised the Oscars was a spectacular night. In the Chapter 11 Theater, Billy Crystal delivered a marvelous opening. Justin Bieber in the middle of Midnight in Paris (promising to bring Billy the 18 to 24 demo) delivered brilliantly. Although I think Billy’s...
by Suzanna Keith | Feb 27, 2012 | Advertising, Magazines, Marketing, Social Media, Technology
Sometimes, I get overwhelmed with the multitude of Apps available. So I have to go back to my “Board of Directors” for their best recommendations on which Apps I really need to make life easier. Like the famous theory of Mary Lou Quinlan of ” Just...
by Suzanna Keith | Feb 24, 2012 | Advertising, Life, Marketing, Movies, Social Media
The Oscars have evolved to become another “sold-out” event for brand advertisers just weeks after “the most watched” Super Bowl ever. For big advertisers and even movie executives, the Academy Awards can create a unique complete 360...
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