by Suzanna Keith | Feb 7, 2012 | Advertising
Revolutionary analytics: “Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game’s effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands.” –AllFacebook...
by Suzanna Keith | Feb 7, 2012 | Advertising
The pre-buzz this year behind 20 ads really made this year’s Super Bowl revolutionary not to mention that it was the most-watched television program in U.S. history with the 7th straight increase! Per Reuters – A record 111.3 million viewers watched the...
by Suzanna Keith | Feb 6, 2012 | Advertising
Some Monday Musings before the big analyses: What an exciting Super Bowl game! Our children loved that the Giants won. Over 20 Super Bowl ads ran in advance of the Big Game. Would you believe that the Ferris Bueller Honda CV-R ad had 11.6 million hits two hours prior...
by Suzanna Keith | Feb 5, 2012 | Advertising
No live blogging from us during the game …..because we do have a life. Luckily, Adweek will be hosting a live blog with an impressive cast. Click on the link below to connect:...
by Suzanna Keith | Feb 4, 2012 | Advertising
Paying $3.5mm for a Super Bowl ad is a bit risky. Many brands are taking the gamble because how often can you reach 111 million consumers at once. The ability to capture so many additional exposures from the pre and post game “buzz” coupled with the new...
by Suzanna Keith | Feb 2, 2012 | Advertising
With more than 111 million viewers expected to tune into the game, the Super Bowl is by far the biggest stage for marketers as quoted in Seattle Times. It is expensive with NBC charging an average of $3.5 million for a 30-second spot. “And the competition is...
Recent Comments