by Suzanna Keith | Feb 1, 2012 | Advertising
I am really enjoining the buzz on Youtube and other social media of the pre-super bowl ads. The pre-bowl screening creates awareness that hopefully drives consumers to look for the ads during the Super Bowl. Yesterday, during the CBS Morning show, Advertising Age...
by Suzanna Keith | Feb 1, 2012 | Advertising
A great piece by Jim Edwards below: it contains a case study that P&G’s Old Spice Social Media had tremendous ROI. Read...
by Suzanna Keith | Jan 31, 2012 | Advertising
Adweek highlights the trend of how QR codes were featured in magazines more than ever in 2011. What will the trend be in 2012? http://www.adweek.com/news/technology/which-mags-were-biggest-users-qr-codes-2011-137730 QR codes are revolutionary if they offer something...
by Suzanna Keith | Jan 30, 2012 | Advertising
Hot news: Just a few hours ago, Honda release the Ferris Bueller Extended Super Bowl Commercial. The ad is for the Honda CR-V. [youtube=http://www.youtube.com/watch?v=VhkDdayA4iA] What is revolutionary about it is: reinventing the wonderful concept of “living a...
by Suzanna Keith | Jan 30, 2012 | Advertising
David Pogue always finds a revolution in the making. Computers with “no hands”–what next? http://pogue.blogs.nytimes.com/
by Suzanna Keith | Jan 29, 2012 | Advertising
Our family is so looking forward to the Giants and Patriots rematch in the 46th annual Super Bowl next sunday. But, I have to ask —are Americans really watching the game or just waiting for the debut of the best ads of the year? As a marketer, I can’t...
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