by Suzanna Keith | Mar 25, 2012 | Children, Families, Marketing, Parenting, Social Media, Sports
WWE from the Mom Perspective: On Sunday night over dinner, our 9-year boy and our 6-year girl told us they had voted for Kelly Kelly as a favorite for the Nickelodeon Kids Choice Awards. “Who is she we asked?” “She is a WWE Diva who will win the butt...
by Suzanna Keith | Mar 23, 2012 | Families, Life, Marketing, Social Media, Technology
We love featuring Extraordinary women in our blog. Our marketing industry can learn so much from innovative leaders who create new brands that address unmet needs of consumers. Today we lifted insights from Adweek by Ki Mae Heussner. Keep your eyes open for the great...
by Suzanna Keith | Mar 21, 2012 | Advertising, Families, Life, Marketing, Social Media, Sports
Last year, we took clients the Big East at Madison Square garden which was quite the spectacle. The crowd seemed to be comprised over 40,000 men and only ten or so women. Meanwhile, watching grown men cry when Syracuse lost presented a very interesting window into...
by Suzanna Keith | Mar 19, 2012 | Advertising, Children, Eco Friendly, Families, Marketing, Social Media
Per Stuart Elliot of the New York Times, Method introduces an innovative ad campaign today that incorporates the 360 degree approach of surrounding moms with social media. “Method is known for offbeat ads for its line of eco-friendly, chicly designed household...
by Suzanna Keith | Mar 16, 2012 | Advertising, Families, Marketing, Social Media
On the 14th, Adweek featured a compelling insight about what recommendations women trust:they trust Pinterest more than Facebook and Twitter. We still believe that women ultimately make their purchase decisions by talking to their Board of Directors (their friends,...
by Suzanna Keith | Mar 15, 2012 | Advertising, Families, Life, Social Media, Sports, Technology
Yesterday we turned in our Final Four brackets on Yahoo. March Madness is the next advertising bonanza. Per Smart Money, the NCAA men’s basketball tournament is big business — second only to the Super Bowl in terms of ad sales. A :30 second commercial...
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