by Suzanna Keith | May 22, 2012 | Advertising, Families, Marketing, Moms, Parenting, Social Media, Sports
Every year we go away on relaxing girls’ weekend with an extraordinary group of women. This year two of the women started an experiment that I found fascinating. They decided not to purchase anything for themselves for a whole year except an occasional pair of...
by Suzanna Keith | Apr 4, 2012 | Advertising, Marketing, Parenting, Social Media, Sports
Yes, this article is about the Men’s NCAA Basketball finals last night, but just had to sneak in a photo of our home state Lady VOLs for fun. Plus, why aren’t the women’s games getting more advertisers anyway? But back to the main event, over the...
by Suzanna Keith | Mar 31, 2012 | Families, Marketing, Moms, Parenting
We just read Adweek’s article “Datapoints:the kids are online”. As moms, these trends scare us a bit. We are now ready to move in with theonlinemom.com for minute-to-minute guidance with our children & technology. “Taking a page from their...
by Suzanna Keith | Mar 26, 2012 | Families, Marketing, Moms, Parenting, Social Media
Finding the right family friendly entertainment is rocky when you have a 13-year-old, 9 year and 6-year-old. Our oldest son doesn’t want Disney anymore, but our baby still loves princesses (secretly, we do too). However, because our daughter just told us she...
by Suzanna Keith | Mar 25, 2012 | Children, Families, Marketing, Parenting, Social Media, Sports
WWE from the Mom Perspective: On Sunday night over dinner, our 9-year boy and our 6-year girl told us they had voted for Kelly Kelly as a favorite for the Nickelodeon Kids Choice Awards. “Who is she we asked?” “She is a WWE Diva who will win the butt...
by Suzanna Keith | Mar 9, 2012 | Advertising, Families, Life, Marketing, Parenting, Social Media
Marketing to women is one of our specialities so we quite intrigued by the wonderful series of articles segmenting women in Adweek by Susan Kuchinskas. The trend pieces have so much good analysis that we had to copy the first one directly into our blog. Marketing...
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