by Suzanna Keith | Oct 22, 2012 | Children, Families, Marketing, Moms, Social Media, Sports
Last Friday, our ten-year old son dressed up as John Cena in the local elementary school’s story book parade. The teachers asked each child to dress up like a hero from his or her favorite book and carry the book in the school’s annual costume parade. From...
by Suzanna Keith | Oct 2, 2012 | Advertising, Children, Families, Marketing, Moms, Parenting, Social Media, Technology
By now, most Moms have settled into their back to school routines but this fall’s season was busier than ever. Struggling to balance it all, moms are searching for tools to keep the transition smooth and less stressful. Given this dynamic, trends show...
by Suzanna Keith | Aug 2, 2012 | Advertising, Marketing, Social Media, Technology
We liked this article on “the Psychology of Social Networking” so much we had to just copy it and give the authors credit. Ragan’s PR Daily ran it today. The big question is: are we obsessed with ourselves or is this just the new way to communicate?...
by Suzanna Keith | Jul 6, 2012 | Advertising, Extraordinary Women, Families, Life, Marketing, Moms, Technology
We first met Sonal Rinello back in 2000 when we consulted for Avon on a new line of retail products. A member of the global strategy team, she was assigned to helping develop the new retail concept. We were quite impressed with her business intellect, organizational...
by Suzanna Keith | Jul 2, 2012 | Advertising, Children, Families, Marketing, Moms, Parenting, Social Media, Sports, Technology
Mashable reported a very insightful study this past week in the article “Sorry Marketers Your doing Twitter Wrong…” starting “the Twitter Research” wars (click on the link to download the study) just like the Facebook Research wars of a...
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