brand marketing

Claritin’s Spring in Your Step Inspiration

June 9, 2013

Tweet Disclosure: We received product samples and children’s fever reducer ice packs from Claritin to review. We were not compensated for this post. As always, all opinions are our own. Read our full disclosure on the site. Recently, we held a fun girls night out to celebrate the end of school here in Texas. Children’s Claritin provided us with some wonderful ideas on how to give moms a relaxing night out. They even suggested some excellent healthy recipes such as a refreshing citrus mint spa water and yummy quinoa spring salad. We could live on quinoa and are encouraging our children […]

Read the full article →

Insights on 2013 Super Bowl Advertising

January 30, 2013

The 2013 SuperBowl is sure to be the most tech savvy advertising event yet. Super Bowl advertising can live stream on smartphones Apps, spur constant and instant social media engagement and has its own Youtube channel. Voting for your favorite Super Bowl ad is rampant across the entertainment industry with key examples like Hulu.com/adzone. Are Ads the best part? Per Adweek, American adults prefer watching Super Bowl commercials to the game itself, according to a survey by Chicago-based market research company Lab42. Of the 500 respondents age 18+, 39 percent said that the commercials were their favorite part of the game while 28 […]

Read the full article →

Insights on how consumers feel about the News and implications for Brands

July 12, 2012

Gallup came out with a study earlier this week that has implications for Brand Marketers.  Americans’ confidence in television news has hit an all-time low with only Twenty-one percent of the 1,004 adults polled saying they had “a great deal” or “a lot” of confidence in television news media. This trends continues a steady decline from the 46% who expressed confidence in television media in 1993.  Last year, the confidence level scored at 27%. Newspapers only do slightly better than TV in the confidence survey at 25% but also declined from prior year (-3%). The Gallup link below provides the full […]

Read the full article →

Reflection as a #WWE Mom

April 5, 2012

We have gained new respect for the WWE with their week-long commitment during Wrestlemania to making a difference in the host city of Miami.  Exciting highlights included the be A STAR anti-bullying visits to Miami Dade middle schools and elementary schools, Literacy challenges at local libraries, and Make A Wish hospital visits and pizza parties. The charitable spirit dominated WrestleMania and Axxess where the anti-bullying t-shirts almost sold out. The spirt continued with the Monday Night RAW also from Miami up against the NCAA basketball championships no less. During the last two weeks, we really enjoyed discussing the WWE’s charitable devotion […]

Read the full article →

NCAA championship Insights: what about more marketing to women?

April 4, 2012

Yes, this article is about the Men’s NCAA Basketball finals last night, but just had to sneak in a photo of our home state Lady VOLs for fun. Plus, why aren’t the women’s games getting more advertisers anyway? But back to the main event, over the past 10 years (1998-2007), advertising during the NCAA tournament has translated into $3.83 billion of network TV spending from nearly 300 different marketers. The three leading advertisers of the tourney GM, Coke & AT&T paid dearly for lead sponsorship status. Since the audience of the championship is mostly men, movie, car and car insurance […]

Read the full article →

Diary of A Mom at WrestleMania

April 2, 2012

Attending WrestleMania truly ranks as an experience of a lifetime.   Almost 80,000 fans packed the Sunlife Stadium, screaming at the top of their lungs while standing up during the entire event. The glamorous stage, the fireworks, and the pyrotechnic effects made the crowd go wild.  We had such a good time tweeting the blow-by-blow details of the big match of the Rock vs. John Cena. What a surprise that the Rock won given that he already saved the Island, made the game plan and plans to rescue GI Joe this summer.  But, when it was all said and done, his million-dollar smile at […]

Read the full article →

Amex’s New Synch App Appeals to Moms too

April 2, 2012

We blogged about Amex’s new Synching App to find savings a few weeks ago. The “Apple of Financial Services” now has introduced a campaign to further push the App.  Amex’s new membership effect ad calls consumers to action: “to get with it” with social media by one of the kings of social media Aziz Ansari.  You can Synch your Amex with Facebook, Four square and Twitter to find savings…   Amex has invested heavily in its social media over the last few years. This campaign provides solid advertising to match. Per Adweek “Ansari is the perfect choice for this new role. […]

Read the full article →

Young children on Smart Phones & Facebook?

March 31, 2012

We just read Adweek‘s article “Datapoints:the kids are online”. As moms, these trends scare us a bit. We are now ready to move in with theonlinemom.com for minute-to-minute guidance with our children & technology. “Taking a page from their parents, kids are adopting technology at ever-earlier ages. A survey by Walker Communications for Bonnier‘s Parenting Group found that among even the youngest children, nearly half are spending at least a few minutes a day using a smartphone, and nearly one-fifth are using one for up to an hour a day. Boys and girls’ media use was similar, although one area they differed […]

Related Posts Plugin for WordPress, Blogger...
Read the full article →