by Suzanna Keith | Feb 9, 2012 | Advertising, Children, Families, Marketing
A year or so ago I heard that the WWF now the WWE was targeting moms with tween and teenage boys. They were cleaning up their content to be more family friendly. Interesting I thought…… They were even developing movie franchises behind characters. I must...
by Suzanna Keith | Feb 8, 2012 | Advertising
An insight from my friend Steve Brodwolfe of http://blu-skyideas.com/ Are children the experts on Branding? Most of our children began recognizing brand logos at a truly young age. Our children knew McDonald’s before they could read. The below youtube film in...
by Suzanna Keith | Feb 8, 2012 | Advertising
This year— the Super Bowl featured the battle of Detroit. NBC estimated that 177 million viewers — or more than 56% of the current U.S. population — watched at least six minutes of the game. What a way to drive automobile purchase intent! Our Super Bowl Party...
by Suzanna Keith | Feb 7, 2012 | Advertising
Revolutionary analytics: “Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game’s effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands.” –AllFacebook...
by Suzanna Keith | Feb 7, 2012 | Advertising
The pre-buzz this year behind 20 ads really made this year’s Super Bowl revolutionary not to mention that it was the most-watched television program in U.S. history with the 7th straight increase! Per Reuters – A record 111.3 million viewers watched the...
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