by Suzanna Keith | Feb 6, 2012 | Advertising
Some Monday Musings before the big analyses: What an exciting Super Bowl game! Our children loved that the Giants won. Over 20 Super Bowl ads ran in advance of the Big Game. Would you believe that the Ferris Bueller Honda CV-R ad had 11.6 million hits two hours prior...
by Suzanna Keith | Feb 5, 2012 | Advertising
No live blogging from us during the game …..because we do have a life. Luckily, Adweek will be hosting a live blog with an impressive cast. Click on the link below to connect:...
by Suzanna Keith | Feb 4, 2012 | Advertising
Paying $3.5mm for a Super Bowl ad is a bit risky. Many brands are taking the gamble because how often can you reach 111 million consumers at once. The ability to capture so many additional exposures from the pre and post game “buzz” coupled with the new...
by Suzanna Keith | Feb 3, 2012 | Uncategorized
All week-long we have been talking about the Super Bowl. As further background for analysis, Adweek did an innovative summary of some of the game demos. http://www.adweek.com/news/advertising-branding/data-points-ad-scorecard-137788 Speaking of key demos, I heard on...
by Suzanna Keith | Feb 2, 2012 | Advertising
With more than 111 million viewers expected to tune into the game, the Super Bowl is by far the biggest stage for marketers as quoted in Seattle Times. It is expensive with NBC charging an average of $3.5 million for a 30-second spot. “And the competition is...
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