by Suzanna Keith | Mar 14, 2012 | Advertising, Families, Life, Marketing, Technology
Nike has become a tech company given its extensive and explosive Fuelband product launch at South by Southwest this week. Both www.Digiday.com and Adweek highlighted the new technology yesterday. The Nike Fuelband revolutionizes “digital sports” with a...
by Suzanna Keith | Mar 13, 2012 | Advertising, Families, Life, Marketing, Social Media, Technology
American Express (Amex) introduced a twitter App last week. Meanwhile, Mastercard had already introduced an App to find the closest ATM and even key merchants. We discovered the Mastercard App on Facebook and liked it right away. We have been using the Mastercard...
by Suzanna Keith | Mar 9, 2012 | Advertising, Families, Life, Marketing, Parenting, Social Media
Marketing to women is one of our specialities so we quite intrigued by the wonderful series of articles segmenting women in Adweek by Susan Kuchinskas. The trend pieces have so much good analysis that we had to copy the first one directly into our blog. Marketing...
by Suzanna Keith | Mar 8, 2012 | Advertising, Eco Friendly, Families, Marketing, Parenting, Social Media, Technology
Yesterday, the Wall Street Journal announced that Amex is introducing a revolutionary new app that turns Twitter hashtags into real savings. I discovered the Amex app announcement with Whole Foods on Hootsuite this afternoon and promptly tweeted this revolutionary...
by Suzanna Keith | Mar 7, 2012 | Advertising, Families, Life, Marketing, Social Media
Angie’s list is a service where you can get recommendations on local home repair services. Have you used it? The business model is truly unique as people pay for brand recommendations. In fact, many people continue to renew the service at a rate of 75%. Per...
by Suzanna Keith | Mar 1, 2012 | Advertising, Life, Marketing, Movies, Social Media
With over 39.3 million viewers the Oscars delivered well for Brand marketers. While the social media buzz focused on wardrobe issues of the celebrities (Angelina) vs the ads, the Academy awards gave a big bang for the buck. Diet Coke used a wonderful tag...
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