by Suzanna Keith | Mar 7, 2012 | Advertising, Families, Life, Marketing, Social Media
Angie’s list is a service where you can get recommendations on local home repair services. Have you used it? The business model is truly unique as people pay for brand recommendations. In fact, many people continue to renew the service at a rate of 75%. Per...
by Suzanna Keith | Mar 6, 2012 | Families, Life, Magazines, Marketing, Parenting, Social Media, Technology
Last Thursday Sheryl Sandberg, the COO of Facebook introduced new advertising offerings for Facebook including mobile applications. Per the New York Times, this will be the largest marketing platform available to brand advertisers. We wonder what Procter &...
by Suzanna Keith | Mar 1, 2012 | Advertising, Life, Marketing, Movies, Social Media
With over 39.3 million viewers the Oscars delivered well for Brand marketers. While the social media buzz focused on wardrobe issues of the celebrities (Angelina) vs the ads, the Academy awards gave a big bang for the buck. Diet Coke used a wonderful tag...
by Suzanna Keith | Feb 29, 2012 | Advertising, Families, Life, Marketing, Movies, Social Media
As promised the Oscars was a spectacular night. In the Chapter 11 Theater, Billy Crystal delivered a marvelous opening. Justin Bieber in the middle of Midnight in Paris (promising to bring Billy the 18 to 24 demo) delivered brilliantly. Although I think Billy’s...
by Suzanna Keith | Feb 25, 2012 | Life, Marketing, Movies
The Oscars is truly a the favorite night of the year in our house. We can’t wait to see Billy Crystal return as this year’s host. While Hugh Jackman ranks as the “hottest” host, Billy is one of the funniest and will deliver marvelous...
by Suzanna Keith | Feb 24, 2012 | Advertising, Life, Marketing, Movies, Social Media
The Oscars have evolved to become another “sold-out” event for brand advertisers just weeks after “the most watched” Super Bowl ever. For big advertisers and even movie executives, the Academy Awards can create a unique complete 360...
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